The 56-year-old Spaniard faces a tough task steering Coke back to growth. The Atlanta-based company grew rapidly for decades behind warm-and-fuzzy marketing campaigns featuring Santa Claus and polar bears.
In response to the business media frenzy over what challenges at the Coca-Cola Company mean for Berkshire Hathaway, which owns a large stake in the company acquired in 1988, herewith an excerpt for perspective from Berkshire Beyond Buffett, my book ...
The Coca-Cola Co is launching the latest TV push for Diet Coke in the US, starring brand ambassador Taylor Swift. The 30-second spot, which debuts in the country tomorrow, features Swift and a room full of kittens.
Coca-Cola Co. (KO), the world's largest beverage maker, said Chief Marketing Officer Joe Tripodi will retire at the end of February and be succeeded by Marcos De Quinto, an executive in the company's European business.
The fast-food chain logged a 30 percent profit decline for its most recent quarter, while Coke posted a 14 percent drop. McDonald's CEO Don Thompson acknowledged that customers see the company mostly as a �manufacturing plant� and not an eatery.