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For Oreo, Cadbury and Ritz, a New Parent Company
He said as the name for a global company, Mondelez would have little meaning to consumers outside countries like Italy, Spain, France and Portugal.
Kraft to change name to Mondelez Int'l
Kraft shareholders give 'Mondelez' thumbs up  CBS News
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Kraft For The Long Run
The company will split into two companies i.e. the North American Grocery division and the Global Snacks division. It will rename the latter as Mondelez." According to Motley Fool, "The split, which is expected to happen this year, should offer ...
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Kraft Foods Group Spin-Off Provides Bond Market Highlight
Kraft Foods Group, the issuing "SpinCo" now trading under the bond ticker KFGI, owns all the North American Grocery assets and is currently wholly owned by Kraft Foods Inc, the "ParentCo," which is to be subsequently renamed Mondelez. Kraft plans to ...
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Master The Kraft Of Dividend Investing
Kraft is expected to split the company into two separate publicly traded companies by the end of 2012: a North American grocery business and a fast-growing global snack foods business to be named Mondelez. With the company's good valuation and ...
Mondelez, Kraft's New Name, Elicits Jokes From All Corners
Still, the company discovered that there might be a problem. Consumer testers flagged the possible misinterpretation of "Mondelez" for a Russian term meaning "oral sex." But the issue was referred to Kraft's Russian business unit, which in turn deemed ...
Meet Mondelez � the new global face of Kraft Foods  New Statesman
Kraft Shareholders Approve Spin-off Name As Mondelez (Really)  Wall Street Journal (blog)
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Viva Mondelez International! Kraft Shareholders Approve Kooky Rebrand; Get a ...
Despite the widespread mocking that greeted the company's announcement that it had settled on the name of Mondelēz International for the new corporate entity, shareholders ate it up. Last week, the proposed moniker was approved by more than 90 percent ...
Kraft Q1 profit up 1.8%, Mondelez split on track
The company is moving toward a split by the end of the year, when it will create a global snacks company to be named Mondelez International and a business focused on North American grocery products that will retain the Kraft Foods name. Looking ahead ...
Kraft Foods' CEO Discusses Q1 2012 Results - Earnings Call Transcript  Seeking Alpha
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American snacks with a twist take off abroad
The rise in international revenue at Kraft was more than double the increase in North America last year. Kraft also plans to split into two separate units by the end of the year.
Oreos gain in translation - different flavors  San Francisco Chronicle
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Gauging the value of name changes
Sometimes, obscuring what a company really does may be a good idea. When the London Rubber Company, importer of condoms, listed on the stock exchange in 1985, it felt it would appeal more to investors as London International Group. But it is hard to ...
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Kraft gets IRS OK for tax-free grocery split
Any cash paid out to compensate for fractional shares left over after the split will be taxable as a capital gain for shareholders, the company said.
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