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For Oreo, Cadbury and Ritz, a New Parent Company
Shareholders of Kraft Foods on Wednesday overwhelmingly approved Mondelez International as the name of the $35 billion snack foods company that will be created when the company finally splits sometime later this year. Coined by two of Kraft's ...
Kraft shareholders approve new 'Mondelez' name for snack food business  New York Post
KRAFT FOODS SHAREHOLDERS APPROVE MONDELEZ INTERNATIONAL ...
NORTHFIELD, Ill., May 23, 2012 /PRNewswire/ -- The shareholders of Kraft Foods Inc. (NYSE: KFT) voted today to change the name of the company to Mondelez International, Inc. The proposal was approved by more than 90 percent of the shareholders who ...
Mondelez, Kraft's New Name, Elicits Jokes From All Corners  Huffington Post
Meet Mondelez – the new global face of Kraft Foods  New Statesman
Kraft Foods Group Spin-Off Provides Bond Market Highlight
Kraft Foods Group, the issuing "SpinCo" now trading under the bond ticker KFGI, owns all the North American Grocery assets and is currently wholly owned by Kraft Foods Inc, the "ParentCo," which is to be subsequently renamed Mondelez. Kraft plans to ...
Kraft For The Long Run
The company will split into two companies i.e. the North American Grocery division and the Global Snacks division. It will rename the latter as Mondelez." According to Motley Fool, "The split, which is expected to happen this year, should offer ...
Overseas Oreo: Kraft names new global snack company 'Mondelez'
Kraft Foods, the world's biggest maker of sweet snacks such as Oreo cookies and Cadbury chocolate, named its new global snacks business 'Mondelez,' combining Latin words for world and delicious.
American snacks with a twist take off abroad
The rise in international revenue at Kraft was more than double the increase in North America last year. Kraft also plans to split into two separate units by the end of the year.
Oreos gain in translation - different flavors  San Francisco Chronicle
Kraft Profit Tops Estimates as Sales Gain Internationally
The business, which will be renamed Mondelez International Inc., will have about $31 billion in annual revenue from brands including Cadbury chocolate and Oreo cookies.
Kraft profit beats by a penny  Reuters
Fruit-Flavored Oreos? Check Out Unique Snack Flavors From Across the World
The rise in international revenue at Kraft was more than double the increase in North America last year. Kraft also plans to split into two separate units by the end of the year.
Five ways to market your brand abroad
The top two marketing tools for growth are social media and a localised e-commerce site and the main barriers to international growth were cited as: insufficient knowledge about local cultures, language, local finance arrangements and local customs.
“Crab” chips, fruity Oreos? They're big overseas
The rise in international revenue at Kraft was more than double the increase in North America last year. Kraft also plans to split into two separate units by the end of the year.