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How Will Kraft Food's Split Work Out?
The new global snacks company will be named Mondelez International. Mondelez is a combination of "Monde" and "delez," words that reportedly mean "delicious world.
KRAFT FOODS ANNOUNCES FILING OF FORM 10 REGISTRATION STATEMENT FOR PLANNED ...  PR Newswire (press release)
Kraft marketing VP Anderson heads to Mondelez unit
Ms. Anderson will hold the same title at the unit, which is expected to be called Mondelez International and house brands such as Oreo, Cadbury and Trident.
Why Brand Entertainment Needs Better Measurement
The show is one of the first projects in Stride parent company Mondelez International's new content strategy, which includes a new broader marketing deal with Fox to innovate to tackle ad blockers and create content that cuts through advertising clutter.
P&G Salutes Mothers In 2012 Olympics Campaign
The show is one of the first projects in Stride parent company Mondelez International's new content strategy, which includes a new broader marketing deal with Fox to innovate to tackle ad blockers and create content that cuts through advertising clutter.
Companies Spend Money, Time on New Corporate Names
Consider Kraft Foods, which faced a wave of criticism after picking the name "Mondelez" for its planned global snack-company spinoff. The food giant said the name came from combining "monde," derived from the Latin word for "world" and "delez," meant ...
Santander CEO Derides Surge in Spain Defaults: Mortgages
Spain's jobless ratio is at the highest level in almost two decades, with the economy mired in a recession that the International Monetary Fund predicts will cause it to shrink by 1.8 percent in 2012. Standard & Poor's yesterday cut the country's ...
Creator of Steve Jobs Tribute Lends A Hand To Coca-Cola
The show is one of the first projects in Stride parent company Mondelez International's new content strategy, which includes a new broader marketing deal with Fox to innovate to tackle ad blockers and create content that cuts through advertising clutter.
Abraham Lincoln Glasses Could Fetch $700000 at Auction
Made by German company Gebruder Strausshof Optiker Berlin, the glasses remained in McCamly's family for three generations.
Android Michael Fassbender Brings Feeling To New "Prometheus" Promo
The show is one of the first projects in Stride parent company Mondelez International's new content strategy, which includes a new broader marketing deal with Fox to innovate to tackle ad blockers and create content that cuts through advertising clutter.
Linkin Park's Mike Shinoda On Scoring "The Raid: Redemption," And How It Will ...
"On the last record, A Thousand Suns, we teamed up with MySpace, we teamed up with a company called Indaba, and we released some of the portions of the stems to our single before the single had ever come out," Shinoda explains.