Mondelez International Inc news

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How Will Kraft Food's Split Work Out?
The new global snacks company will be named Mondelez International. Mondelez is a combination of "Monde" and "delez," words that reportedly mean "delicious world.
Kraft marketing VP Anderson heads to Mondelez unit
Ms. Anderson will hold the same title at the unit, which is expected to be called Mondelez International and house brands such as Oreo, Cadbury and Trident.
In the spotlight: Kraft Foods Group (subscription)
Consumers respond to social media symbols on TV: report
But just how well do social media-oriented calls to action on television actually work? According to consulting firm Accenture, they work pretty well.
Citro�n launches Facebook app to crowdsource new C1 design
Facebook users will be able to choose the design for a special edition of the company's new C1 city car, called the C1 Connexion.
Jetsetter's Kate Spade promo created 77000 new members
In terms of convertion to sales, terms of the contract prohibits any revenue figures from being disclosed, but the company said that it has converted a “percentage of entries to customers” and that it's seen a high percentage of repeat customers as well.
Companies Spend Money, Time on New Corporate Names
Creating corporate names used to be a fairly simple endeavor, in some cases as easy as throwing the founders' names out front.
A closer look at Nokia's global social strategy
No longer Finland's most valuable company (electric utilities company Fortum took the lead last month on Helsinki's Stock Exchange) it finds itself a challenger brand after years of dominance - with the Lumia 900 positioned as the way to break into the ...
Twitter showdown: Coke vs Pepsi
Last fall the company released a video manifesto of sorts showing how it will be moving to storytelling and content creation in the lead up to 2020.
Beyond 4G: The future of wireless
In a conference room overlooking Manhattan's Greenwich Village last week, NYU showcased research being conducted by professors from its various branches—its school of medicine, Courant Institute of Mathematical Sciences, and Polytechnic Institute—at ...
Nissan launches official eBay store
Nissan has partnered with Pentagon Interactive to launch an official merchandise and accessories shop on eBay. Launched today, Nissan is the second car manufacturer to work with the e-commerce provider on an eBay-based marketplace - following the ...