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How Will Kraft Food's Split Work Out?
The new global snacks company will be named Mondelez International. Mondelez is a combination of "Monde" and "delez," words that reportedly mean "delicious world.
Kraft marketing VP Anderson heads to Mondelez unit
Ms. Anderson will hold the same title at the unit, which is expected to be called Mondelez International and house brands such as Oreo, Cadbury and Trident.
In the spotlight: Kraft Foods Group (subscription)
Coming up with corporate names takes time and money, and results are mixed.
Creating corporate names used to be a fairly simple endeavor, in some cases as easy as throwing the founders' names out front.
Kraft Sees Kick From Drinks
The faster-growing snack brands like Oreo cookies and Cadbury candy are splitting off to form Mondelēz International Inc., a $35 billion business that will try to capitalize on opportunities in emerging markets like Latin America and Asia.
A closer look at Nokia's global social strategy
No longer Finland's most valuable company (electric utilities company Fortum took the lead last month on Helsinki's Stock Exchange) it finds itself a challenger brand after years of dominance - with the Lumia 900 positioned as the way to break into the ...
Best Buy Closing 6 Chicagoland Stores
Best Buy announced plans on Saturday to close six stores in Chicagoland as part of a transformation strategy that involves closing 50 stores nationwide.
Sustainability: PepsiCo Casa Grande Plant Reaches 'Near Net Zero'
The Casa Grande plant is largely off the grid. Off several grids, for that matter. In the process, it's saving money (the company would not specify how much) thanks to investments in four areas: renewable energy (both steam and electricity), recycled ...
Companies pressured over ties to 'Stand Your Ground' group
"We have a long-standing policy of only taking positions on issues that impact our company and industry," the company said. Kraft (KFT, Fortune 500) said it had decided not to renew its membership "for a number of reasons, including limited resources.".
Much Ado About Caramel Coloring
“If you believe what the State of California recommends, You [also] will no longer grill on holidays or enjoy a cup of coffee on a peaceful Sunday morning.
Kraft signs deal with Costa Coffee on Tassimo
The North American grocery brands will continue to carry the Kraft name and cover brands like Oscar Mayer meats and Maxwell House coffee.