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Why Apple Is a Great Marketer
Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellence… yet again. Apple has been selected as the winner or co-winner for five consecutive years by the sample of top marketers. So why is Apple a great marketer?
Apple Inc and Steve Jobs: A Journey of Apple I-III, iPod, iPhone and iPad and ...
California: No one has thought that a computer company initializing from a group of university students will once become a leading multinational corporation.
Apple loves the environment again  NDTV
Apple rejoins EPEAT, accepts that it made a 'mistake'  ValueWalk
3 Ways Apple Sets Itself Apart from the Competition
Tim Bajarin is the president of Creative Strategies Inc., a technology industry analysis and market intelligence firm in Silicon Valley.
Apple's Appalling Ethics
“Apple has a very current, leading-edge brand. So the consumer has always believed that the company must be environmentally and socially responsible as well,” Wood Turner, the founding executive director of ClimateCounts, a nonprofit that rates ...
Apple buys mobile and network security company AuthenTec Inc for $356 million
Mobile and network security company AuthenTec Inc announced this morning that it has been acquired by Apple for $8 a share, which equates to $356 million (in cash).
Apple buys mobile security firm AuthenTec for $356 million  Reuters
Apple to Acquire Security Firm AuthenTec for $350 Million  Bloomberg
12 Facts About Apple's Business That Will Blow Your Mind
Apple's third quarter earnings may have disappointed Wall Street, but Apple's business is as impressive as ever. As analyst Michael Gartenberg put it on Twitter, "Only $35B in revenue and 8.8b in profit.
Apple Inc. (AAPL) Withdraws Its Products from EPEAT Certification
Apple Inc. (AAPL) products have been evaluated by the Electronic Product Environmental Assessment Tool (EPEAT) for many years now, and a number of their products introduced were rated EPEAT Gold for staying in accordance with green practices.
San Francisco to Ban Purchase of Apple Computers  Earth Island Journal
San Francisco abandons Apple Macs over green credentials  Telegraph.co.uk
Apple focuses on quality products not money, says designer Jonathan Ive
In a speech at the British Embassy's Creative Summit on Monday, Apple's Senior Vice President of Industrial Design Sir Jonathan Ive gave an inside look at the company's design process and philosophy, two assets many have credited as being key to the ...
Apple design chief: 'Our goal isn't to make money'  Telegraph.co.uk
Apple designer: iPhone crafters are "maniacal"  Reuters
Apple pays $60-million to settle China iPad trademark dispute
Apple Inc has paid $60-million (U.S.) to Proview Technology (Shenzhen) to end a protracted legal dispute over the iPad trademark in China.
Finally, Apple owns the name 'iPad'  CNN International
Apple Inc. (AAPL) to announce Q3 FY12 Earnings on July 24
Apple Inc. (AAPL) recently updated its 'investor relations' webpage to announce that the company will conduct a conference to discuss Q3 FY12 Earnings on July 24.
Beware Apple's Concentration And Margin Risk  Seeking Alpha