Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellence… yet again. Apple has been selected as the winner or co-winner for five consecutive years by the sample of top marketers. So why is Apple a great marketer?
Apple Inc (AAPL.O) will buy fingerprint sensor technology developer AuthenTec Inc AUTH.O for about $356 million, striking a deal that could put its iPhone at the center of the emerging mobile payments market.
Apple Inc. (AAPL) products have been evaluated by the Electronic Product Environmental Assessment Tool (EPEAT) for many years now, and a number of their products introduced were rated EPEAT Gold for staying in accordance with green practices.
In a speech at the British Embassy's Creative Summit on Monday, Apple's Senior Vice President of Industrial Design Sir Jonathan Ive gave an inside look at the company's design process and philosophy, two assets many have credited as being key to the ...
Apple is the best in the world at innovative product development. Because the company develops hardware, software, and associated digital services—rather than just focusing on one dimension—it can provide an unmatched user experience.