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Why Apple Is a Great Marketer
Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellence… yet again. Apple has been selected as the winner or co-winner for five consecutive years by the sample of top marketers. So why is Apple a great marketer?
Apple's Appalling Ethics
“Apple has a very current, leading-edge brand. So the consumer has always believed that the company must be environmentally and socially responsible as well,” Wood Turner, the founding executive director of ClimateCounts, a nonprofit that rates ...
3 Ways Apple Sets Itself Apart from the Competition
Tim Bajarin is the president of Creative Strategies Inc., a technology industry analysis and market intelligence firm in Silicon Valley.
Apple buys mobile security firm AuthenTec for $356 million
Apple Inc (AAPL.O) will buy fingerprint sensor technology developer AuthenTec Inc AUTH.O for about $356 million, striking a deal that could put its iPhone at the center of the emerging mobile payments market.
Apple buys Melbourne-based AuthenTec for $356 million  Orlando Sentinel
Apple to Acquire AuthenTec for $356 Million  New York Times
Apple design chief: 'Our goal isn't to make money'
Sir Jonathan, who grew up in Chingford, Essex, and studied in Brighton before joining Apple in 1992, attributed the California-based company's success to its struggles in the mid-1990s, when it teetered on the brink of bankruptcy in the face of ...
Apple focuses on quality products not money, says designer Jonathan Ive  Apple Insider
Apple designer describes company's 'kitchen table' in testimony  CNET
Apple pays $60million to Chinese company for right to use the name 'iPad'
Apple has agreed to pay a Chinese company $60million to settle a dispute over ownership of the iPad name. The announcement, which came on Monday, removed a potential obstacle to sales of the popular tablet computer in the key Chinese market.
Apple Pays Small Price in China Case  Wall Street Journal
Apple Finally Settles iPad Trademark Lawsuit With Proview for $60 Million  TechnoBuffalo
Apple pays $60 million to settle China iPad trademark dispute
SHANGHAI Apple Inc has paid $60 million to Proview Technology (Shenzhen) to end a protracted legal dispute over the iPad trademark in China.
Apple Pays $60 Million for iPad Name in China  ABC News (blog)
Why Apple Stands Apart From the Competition
There is another important way that Apple sets themselves apart from their competitors and that is in the way they run and control their own company. I have worked with a multitude of companies over the years and so much of their decision making ...
When Art, Apple and the Secret Service Collide: 'People Staring at Computers'
Maybe an email, or a phone call from Apple. Instead, my first indication that something was “wrong” was a real-life visit from the organization best known for protecting the President of the United States of America.
Made in America: Apple's supply chain increasing US production
When Apple Chief Executive Tim Cook was recently asked at the D10 conference about the possibility of his company building products in America, he noted that some crucial parts for the iPhone and iPad are already manufactured stateside.
Apple Earnings Could Disappoint on Low iPhone Sales  ValueWalk
Apple's latest iPad makes low-key debut in China  Reuters