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Why Apple Is a Great Marketer
Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellence… yet again. Apple has been selected as the winner or co-winner for five consecutive years by the sample of top marketers. So why is Apple a great marketer?
3 Ways Apple Sets Itself Apart from the Competition
Tim Bajarin is the president of Creative Strategies Inc., a technology industry analysis and market intelligence firm in Silicon Valley.
Apple's Appalling Ethics
“Apple has a very current, leading-edge brand. So the consumer has always believed that the company must be environmentally and socially responsible as well,” Wood Turner, the founding executive director of ClimateCounts, a nonprofit that rates ...
Apple pays $60million to Chinese company for right to use the name 'iPad'
Apple has agreed to pay a Chinese company $60million to settle a dispute over ownership of the iPad name. The announcement, which came on Monday, removed a potential obstacle to sales of the popular tablet computer in the key Chinese market.
Apple Pays Small Price in China Case  Wall Street Journal
Apple Finally Settles iPad Trademark Lawsuit With Proview for $60 Million  TechnoBuffalo
Forrest Gump's Investment In Apple Would Be Worth $7 Billion Today decided it would be fun to calculate what that investment in Apple would be worth today, “as a way of illustrating Apple's extra-ordinary growth.” How much of the shrimping profits Dan invested exactly isn't mentioned in the ...
Apple buys mobile security firm AuthenTec for $356 million
Apple Inc (AAPL.O) will buy fingerprint sensor technology developer AuthenTec Inc AUTH.O for about $356 million, striking a deal that could put its iPhone at the center of the emerging mobile payments market.
Apple to Acquire Security Firm AuthenTec for $350 Million  Bloomberg
Apple buys Melbourne-based AuthenTec for $356 million  Orlando Sentinel
Apple pays $60 million to settle China iPad trademark dispute
SHANGHAI Apple Inc has paid $60 million to Proview Technology (Shenzhen) to end a protracted legal dispute over the iPad trademark in China.
Enter the Snow Leopard: Apple's Next China Trademark Dispute?  Business Insider
Made in America: Apple's supply chain increasing US production
When Apple Chief Executive Tim Cook was recently asked at the D10 conference about the possibility of his company building products in America, he noted that some crucial parts for the iPhone and iPad are already manufactured stateside.
Apple Earnings Could Disappoint on Low iPhone Sales  ValueWalk
Apple's latest iPad makes low-key debut in China  Reuters
When Art, Apple and the Secret Service Collide: 'People Staring at Computers'
Maybe an email, or a phone call from Apple. Instead, my first indication that something was “wrong” was a real-life visit from the organization best known for protecting the President of the United States of America.
Why Apple Stands Apart From the Competition
There is another important way that Apple sets themselves apart from their competitors and that is in the way they run and control their own company. I have worked with a multitude of companies over the years and so much of their decision making ...