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Why Apple Is a Great Marketer
Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellence… yet again. Apple has been selected as the winner or co-winner for five consecutive years by the sample of top marketers. So why is Apple a great marketer?
Apple Inc and Steve Jobs: A Journey of Apple I-III, iPod, iPhone and iPad and ...
California: No one has thought that a computer company initializing from a group of university students will once become a leading multinational corporation.
Apple: No wait, we're green again  CNN
Apple rejoins EPEAT green registry after withdrawal 'mistake'  Financial Post
3 Ways Apple Sets Itself Apart from the Competition
Tim Bajarin is the president of Creative Strategies Inc., a technology industry analysis and market intelligence firm in Silicon Valley.
Apple's Appalling Ethics
"Apple has a very current, leading-edge brand. So the consumer has always believed that the company must be environmentally and socially responsible as well," Wood Turner, the founding executive director of ClimateCounts, a nonprofit that rates ...
Apple buys mobile security firm AuthenTec for $356 million
Apple Inc (AAPL.O) will buy fingerprint sensor technology developer AuthenTec Inc AUTH.O for about $356 million, striking a deal that could put its iPhone at the center of the emerging mobile payments market.
Apple to spend $356 million on security company AuthenTec  Computerworld
Apple Agrees to Buy AuthenTec for About $350 Million in Cash  Bloomberg
Forrest Gump's Investment In Apple Would Be Worth $7 Billion Today
FancyDressCostumes.co.uk decided it would be fun to calculate what that investment in Apple would be worth today, “as a way of illustrating Apple's extra-ordinary growth.” How much of the shrimping profits Dan invested exactly isn't mentioned in the ...
How much would Forrest Gump's Apple stock be worth today?  Australian Macworld
The Apple Supply Chain: The Best in the World?
Apple is the best in the world at innovative product development. Because the company develops hardware, software, and associated digital services—rather than just focusing on one dimension—it can provide an unmatched user experience.
Apple pays $60million to Chinese company for right to use the name 'iPad'
Apple has agreed to pay a Chinese company $60million to settle a dispute over ownership of the iPad name. The announcement, which came on Monday, removed a potential obstacle to sales of the popular tablet computer in the key Chinese market.
Chinese iPad trademark costs Apple $60m  GigaOM
Apple Finally Settles iPad Trademark Lawsuit With Proview for $60 Million  TechnoBuffalo
Why is Apple's P/E so Low?
This is Apple. The ratio of price to earnings theoretically measures investors' expectations of a company's growth, such that expectations for future growth of earnings will propel the stock price resulting in a higher P/E ratio.
Apple focuses on quality products not money, says designer Jonathan Ive
In a speech at the British Embassy's Creative Summit on Monday, Apple's Senior Vice President of Industrial Design Sir Jonathan Ive gave an inside look at the company's design process and philosophy, two assets many have credited as being key to the ...
Apple designer: iPhone crafters are "maniacal"  Reuters
Trial exposes Apple's 'maniacal' edge  Stuff.co.nz