Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellence… yet again. Apple has been selected as the winner or co-winner for five consecutive years by the sample of top marketers. So why is Apple a great marketer?
“Apple has a very current, leading-edge brand. So the consumer has always believed that the company must be environmentally and socially responsible as well,” Wood Turner, the founding executive director of ClimateCounts, a nonprofit that rates ...
Apple's third quarter earnings may have disappointed Wall Street, but Apple's business is as impressive as ever. As analyst Michael Gartenberg put it on Twitter, "Only $35B in revenue and 8.8b in profit.
Apple Inc. (AAPL) products have been evaluated by the Electronic Product Environmental Assessment Tool (EPEAT) for many years now, and a number of their products introduced were rated EPEAT Gold for staying in accordance with green practices.