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Why Apple Is a Great Marketer
Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellence… yet again. Apple has been selected as the winner or co-winner for five consecutive years by the sample of top marketers. So why is Apple a great marketer?
Why Apple Stands Apart From the Competition
There is another important way that Apple sets themselves apart from their competitors and that is in the way they run and control their own company. I have worked with a multitude of companies over the years and so much of their decision making ...
Apple's Appalling Ethics
“Apple has a very current, leading-edge brand. So the consumer has always believed that the company must be environmentally and socially responsible as well,” Wood Turner, the founding executive director of ClimateCounts, a nonprofit that rates ...
Apple buys mobile security firm AuthenTec for $356 million
Apple Inc (AAPL.O) will buy fingerprint sensor technology developer AuthenTec Inc AUTH.O for about $356 million, striking a deal that could put its iPhone at the center of the emerging mobile payments market.
Apple to Acquire AuthenTec for $356 Million  New York Times
Apple buys Melbourne-based AuthenTec for $356 million  Orlando Sentinel
3 Ways Apple Sets Itself Apart from the Competition
Tim Bajarin is the president of Creative Strategies Inc., a technology industry analysis and market intelligence firm in Silicon Valley.
Beware Apple's Concentration And Margin Risk
(2498), Asia's second-largest smartphone maker, won a London court ruling against Apple Inc. (AAPL) over patents for touchscreen technology used for its mobile devices, including Apple's slide-to-unlock feature.
Touch Reviews  Touch Reviews
Apple Is Going To Report Near-Record Earnings This Quarter
Consensus estimates for Apple Inc.'s (NASDAQ:AAPL) upcoming quarter are a tepid $10.34, all the more surprising coming after last quarter's blow-out $12.30.
Estimating Apple's Growth Potential Over The Next 2 Years
Apple's selloff this week has many investors questioning whether the growth in Apple (AAPL) is over. Revenue last quarter was only up 23%, compared to growth in fiscal Q1 and Q2 of 73% and 59% respectively.
Apple's Surprising Weakness  Forbes
I love India but not its distribution network: Apple CEO  Daily News & Analysis
Apple Disappoints, But Adds $7 Billion To Balance Sheet
Apple (AAPL) disappointed investors, reporting $9.32 in earnings for the quarter ending June 30, 2012, and shares are down sharply after hours.
Apple Inc. (AAPL) Withdraws Its Products from EPEAT Certification
Apple Inc. (AAPL) products have been evaluated by the Electronic Product Environmental Assessment Tool (EPEAT) for many years now, and a number of their products introduced were rated EPEAT Gold for staying in accordance with green practices.
San Francisco abandons Apple Macs over green credentials  Telegraph.co.uk
Apple drops green EPEAT label from products  Fox News