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Why Apple Is a Great Marketer
Apple was voted the overall winner of the 2012 CMO Survey Award for Marketing Excellence… yet again. Apple has been selected as the winner or co-winner for five consecutive years by the sample of top marketers. So why is Apple a great marketer?
Apple Inc and Steve Jobs: A Journey of Apple I-III, iPod, iPhone and iPad and ...
California: No one has thought that a computer company initializing from a group of university students will once become a leading multinational corporation.
Apple: No wait, we're green again  CNN
Apple loves the environment again  NDTV
3 Ways Apple Sets Itself Apart from the Competition
My first reaction upon seeing it was that it didn't look like any computer I had ever seen. But as he famously got the Mac to say “hello” to us and started showing us how it worked, I began to realize that Apple did not think like the PC vendors I knew ...
Apple buys mobile security firm AuthenTec for $356 million
Apple Inc (AAPL.O) will buy fingerprint sensor technology developer AuthenTec Inc AUTH.O for about $356 million, striking a deal that could put its iPhone at the center of the emerging mobile payments market.
Apple buys mobile and network security company AuthenTec Inc for $356 million  The Next Web
Apple Agrees to Buy AuthenTec for About $350 Million in Cash  Bloomberg
Apple's Appalling Ethics
"Apple has a very current, leading-edge brand. So the consumer has always believed that the company must be environmentally and socially responsible as well," Wood Turner, the founding executive director of ClimateCounts, a nonprofit that rates ...
Apple Inc. (AAPL) Withdraws Its Products from EPEAT Certification
Apple Inc. (AAPL) products have been evaluated by the Electronic Product Environmental Assessment Tool (EPEAT) for many years now, and a number of their products introduced were rated EPEAT Gold for staying in accordance with green practices.
Apple Quitting Green Registry Leads to Purchasing Fallout  Bloomberg
San Francisco to Ban Purchase of Apple Computers  Earth Island Journal
Apple pays $60 million to settle China iPad trademark dispute
SHANGHAI Apple Inc has paid $60 million to Proview Technology (Shenzhen) to end a protracted legal dispute over the iPad trademark in China.
Apple Inc. agrees to pay $60million to Proview Technology to Settle Dispute  Industry Leaders Magazine
Apple Inc. (AAPL) New Barcelona Retail Store In Photos
We recently reported that Apple Inc. (AAPL) was opening their new Barcelona Retail Store on Saturday at 10:00AM. The wall outside of the Passeig de Gr�cia store consists of Gaudi-influenced design, with iOS icons arranged to resemble the modernista ...
Why Apple Stands Apart From the Competition
There is another important way that Apple sets themselves apart from their competitors and that is in the way they run and control their own company. I have worked with a multitude of companies over the years and so much of their decision making ...
The Apple Supply Chain: The Best in the World?
Apple is the best in the world at innovative product development. Because the company develops hardware, software, and associated digital services—rather than just focusing on one dimension—it can provide an unmatched user experience.