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Diageo plc news

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Diageo in $450m deal for cacha�a maker
Diageo is to pay $450m for a Brazilian maker of cacha�a, the sugarcane-derived liquor, as it continues its drive to source half of all sales from emerging markets by June 2015.
Diageo faces Jos� Cuervo struggle
Diageo, maker of Smirnoff vodka and Johnnie Walker whisky, already distributes Jos� Cuervo, which has about $2bn of annual sales, in main export markets.
Diageo signs �300m deal with Brazil's leading cachaca brand
The acquisition of Ypioca, the second cachaca brand by revenue and the third biggest by volume, with net sales of around �60million in 2011, marks an expansion in Diageo's Latin American business. Chief executive Paul Walsh said: 'Brazil is an ...
Vodka market nears bubble territory
The vodka market is increasingly fragmented, but Diageo's Smirnoff continues to lead both globally and in the US. Pernod Ricard's Absolut is in second place, with Pinnacle - maker of the flavours bought by US spirits maker Beam - providing competition ...
Product Launch - US: Offbeat Brands' Jellybean Wines
Offbeat Brands have launched a range of wines that target the young and middle-aged markets. The range includes include Chardonnay, Cabernet Sauvignon and Merlot from California, Moscato and Moscato Rose from Italy and a Red Blend from Spain.
GLOBAL: Pernod Ricard unveils major investment to boost Chivas Brothers production
Pernod Ricard has committed to a GBP40m (US$62.2m) annual investment in Chivas Brothers to keep up with demand for its Scotch Whisky brands in emerging markets.
UK: Carlsberg launches Euro 2012 TV ad
Carlsberg has launched a TV advertising campaign based around this summer's European football championships as part of a "multi-million pound" investment in the brand.
CHINA: Red Bull still waiting for approval to enter China
Red Bull is still waiting on approval from the Chinese authorities to enter the country's market after a lengthy delay. In a statement issued to just-drinks today (16 May), the Austrian-based company said: “It is correct that we are still awaiting the ...
CANADA: Phusion Projects takes Four Loko north
Phusion Projects has launched three Four Loko flavours in Canada as the company expands beyond its domestic US market. Fruit Punch, Watermelon and Lemonade hit the shelves in 400 Ontario and Alberta liquor stores in mid-May, Phusion said yesterday ...
It Kind Of Makes Perfect Sense That Captain Morgan Is Being Sued For Piracy
According to the Pittsburgh Tribune-Review, American Beverage Corp. filed a federal trademark lawsuit yesterday, claiming Diageo plc, which owns Captain Morgan, copied its single-serve frozen cocktails design. Pouch Pac Innovations LLC joins American ...