Diageo owns the world's most popular vodka brand, Smirnoff, but consumers are losing interest. They are now changing their buying habits, and brand loyalty is evaporating as new brands of vodka hit the market.
Diageo (LSE: DGE) (NYSE: DEO.US) is a great long-term investment. The company's portfolio of world leading alcoholic beverage brands is one of the best around and the company would make a great addition to any portfolio, I feel.
US) and SABMiller (LSE: SAB). That's because the share prices of all three companies have fallen during the period, with Unilever's fall of 3% being only slightly better than Diageo and SABMiller's declines of 6% and 5% respectively. Looking ahead ...
Companies with international exposure face two main risks. The first is that the country in which they are trading goes into recession (or some kind of major downturn), and the second is currency fluctuations.