
Challenge
U.K. entertainment site Contactmusic.com built an extensive
rich media resource encompassing current music, film,
videogames and chat in Lotus Notes/Domino. Though
the Domino development itself was robust, search
functionality on that platform proved to be unsatisfactory
and expensive as well.
Solution
“As the Google Search Appliance is totally independent
of the Domino database, there is no resource cost to
the servers or hardware.” - Antony Johnson, Commercial
Director
Product
Google Search Appliance (GB-1001)
Benefit
"Most web users need no education regarding 'how
to use Google'.”
Antony Johnson,
Commercial Director
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ContactMusic and the Google Search Appliance
Overview
From its headquarters in Leeds, Contactmusic.com
has built a dynamic entertainment site geared to young, Internet-savvy,
entertainment hungry surfers eager to stay current with music,
movies, videogames and each other.
Now in its sixth year, the company's business
model is to create a dynamic webzine that covers all areas
of the entertainment sector - predominantly music, movies and
computer gaming. The company's business model is based on advertising,
and is about to expand to MP3 downloads. Other plans for the
next year include mobile content delivery, i.e. news and audio
direct to mobile phones. The site claims over 2 million unique
users, who access some 9 million pages per month.
The Challenge
Contactmusic.com was developed in Lotus Notes/Domino,
says Commercial Director Antony Johnson. That made sense technologically
for the kinds of documents they serve, which currently include
html pages, video and audio streams and MP3 downloads. But
he says that "The available search products for Domino
are very expensive and don’t necessarily give the desired
results." What's more, he continues, the avid fans constituting
Contactmusic.com's audience demand fast and easy access across
the site. "Our content is driven by music and film stars
who release many products. We need to get users to their desired
destination quickly. Each artist also is featured on his own
'homepage' where users can find everything on their desired
artist displayed by time/relevance and need these to be displayed
at the top in the search results."
Because "all Domino solutions are resource
intensive" - and in Johnson's view, didn't provide the
best search results - he knew that to keep users happy, he
needed to gain full control over the search facility on the
site. In particular, he says he had three goals: To display
results that resided in separate databases; provide more accurate
search results for every query; and "offer the same quality
people are used to from Google."
The Solution
Recognizing the need for a new solution, Johnson
searched on Google - and that is how he learned about the Google
Search Appliance.
"Installation of the box was very quick," recalls
Antony Johnson. "There were a few technical issues with
Lotus Domino that had to be addressed, which Google offered
great support to resolve." The next step was to crawl
the entire site. "The Google Search Appliance gave the
correct priority to the correct areas," he says, and after
seeing initial results, his team "altered the website
design to make it more spider-friendly and linked into it from
every page" of the 77,500 documents on the company's four
servers.
"Most Domino search solutions are integrated
into Domino and perform on the database end, not the web end," Johnson
says. "As the Google Search Appliance is totally independent,
it has no resource cost to the web servers or hardware."
Results
"The Google Search Appliance has unarguably
improved the quality of search on our site," Johnson says. "The
support team has been more than helpful from the very beginning
through today. Their level of interest and ability has not
changed." And when considering the Contactmusic.com customer
base, he adds that "Most web users need no education regarding
'how to use Google', and we have seen new users come in who
had noticed Google as a new search facility had been added."
About the Google Search Appliance
The Google Search Appliance is an integrated
corporate search solution that extends Google’s award-winning
search technology to intranets and websites. The Google Search
Appliance is available in three models: the GB-1001 for departments
and mid-sized companies; the GB-5005 for dedicated, high-priority
search services such as customer-facing websites and company-wide
intranet applications; and the GB-8008 for centralized deployments
supporting global business units. For more information, visit
http://www.google.co.uk/enterprise/.
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