Sales & Marketing
Leading companies, such as Xerox, are leveraging Google search technology to enhance employee access to sales and marketing information. The Google Search Appliance is an integrated hardware and software product that uses Google's powerful search engine technology to bring universal search to your business.


How you'll benefit
  • Easy management of distributed information - No need to embark on the challenging and costly task of integrating multiple databases in multiple locations. With GSA, you'll have immediate access to all your company's information through convenient search.

  • Increased productivity - According to research from IDC and Accenture, knowledge workers spend more than 25% of their time searching for information, often unsuccessfully. With Google's search technology your employees can find what they're looking for in less time, so they can spend more time selling and marketing.

  • Access from remote areas and handhelds - Sales and marketing professionals are constantly on the road, often in remote areas. In such conditions, your employees must be able to access and search your company's information through any device, including handhelds. Standardizing on Google's search technology will enable you to serve all of your information to handhelds and other mobile devices, with a results interface that's very familiar to your users.


Customer Impact

"It now takes our sales executives 15 seconds to find something they used to burn 30 minutes looking for."

- Jim Cahill, Marketing Communications Manager, Emerson Process Management


Xerox - Global leader in manufacturing and document management solutions. The Xerox Office Group employs more than 1,100, and the group intranet contains thousands of PDF and HTML files, and a smaller number of Microsoft Office files. After deploying the Google Search Appliance, the sales team has been able to spend less time searching - and more time selling. "Since we started using the Google Search Appliance," says Smith, "the sales force is able to find what they're looking for, and we've stopped receiving complaints."

For the full case study, click here.



Nextel - Nextel's telesales and web sales order support staff handle thousands of calls each day encompassing technical support and sales. Customers call to get help with phone setup, account changes, service changes, technical issues and order status, as well as upgrades and accessory sales. "The calls put us on the front lines," says Peter Taddeo, Senior Vice President of Marketing for Nextel. "It's paramount to have excellent customer service."

Nextel chose the Google Search Appliance to install on the Telesales and Web Sales intranet, which houses thousands of HTML, PDF and ASP documents on a single server. The GSA, which is dedicated to customer service, enables the Nextel team to post more documents to the intranet quickly and with confidence, knowing that they'll be easily located using Google search technology. In addition, Taddeo reports that more calls are resolved on first contact, an important measure of positive customer experience and productivity.

For the full case study, click here.



Emerson Process Management - Emerson Process, a subsidiary of Emerson Electric, is a $4.9 billion organization with more than 3500 employees across 85 countries. Emerson develops process management solutions for companies with complex manufacturing processes. Emerson Emerson deployed the Google Search Appliance on its Intranet to facilitate sales and marketing teams to quickly access product and pricing information to provide to customers. Within a few weeks of launching, the Google Search Appliance was searching over 68 servers and providing immediate impact. According to Jim Cahill, Marketing Communications Manager, "Many of the [sales executives] have told us that this is the best thing we have ever done for them. We are extremely pleased with the results relevancy of the Google Search Appliance."

For the full case study, click here.