Total revenue management

DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression.

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Display Business Trends: Publisher Edition

We put some data behind some long-held assumptions, using metrics from Google publisher display platforms – and the results are in.

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Now playing: Flixster on upgraded DoubleClick for Publishers platform

Learn how Flixster gained efficiency and agility with the upgrade to DoubleClick for Publishers.

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ClickZ: Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive? Read more

Ad Exchanger

Ad Exchanger: Google Ramps Up 'Guaranteed Programmatic' Read more