The Global Ad Market
DoubleClick Ad Exchange is a real-time, impression-by-impression auction that lets ad networks, agencies and third-party technology providers leverage their own data and systems to drive campaign performance across millions of sites.
DoubleClick Ad Exchange Information for publishers.
DoubleClick is not an ad network. If you are an advertiser looking to buy media, learn about the Google Display Network.
If you are a publisher looking for site representation and do not have a direct sales team, learn about AdSense.
Take advantage of server-to-server integration to evaluate bids in real time on an impression-by-impression basis. Interest-based advertising and remarketing tags can be used to determine bids for each impression. Additionally, plug DoubleClick Ad Exchange inventory into your ad server to avoid replicating line items or managing budgets in multiple places.
Benefit from frequency capping, pacing, targeting and other key controls over ad delivery. Place bids based on an ad’s past performance.
Target and purchase only the inventory that meets your campaign goals – there’s no need to buy unwanted impressions. Modify campaigns in real time based on performance criteria or to take advantage of event-based bidding.
