Attribution 360 direct mail connector.
Direct mail is still a versatile tool that outperforms many electronic direct marketing efforts. In an increasingly digital world, however, it can be difficult to justify the printing and postage budgets needed for your direct mail channel. How can you determine direct mail’s real value?
Gain cross-channel clarity.
Attribution 360 integrates direct mail with online marketing and conversion activities so you can track the channel’s contribution across entire campaigns. Reveal direct mail’s influence — including on online and in-store conversions — with Attribution 360's direct mail connector.
In this brief you’ll learn:
- The double-danger of not measuring or incorrectly attributing direct mail’s performance
- Two potential approaches to more complete direct mail measurement
- How Attribution 360's direct mail connector works to connect data and reveal results