Google Analytics is built on a powerful, easy-to-use reporting platform, so that you can decide what data you want to view and customise your reports, with just a few clicks.
Content reports help you understand which parts of your website are performing well and which pages are most popular so that you can create a better experience for your customers.
The web is a social place and Google Analytics measures the success of your social media programmes. You can analyse how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps, Google Analytics offers Software Development Kits for iOS and Android so that you can measure how people use your app.
Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.
Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
Google Analytics Premium
Take advantage of the customised, high-touch support that Premium has to offer and get the most out of all of Google Analytics features. Premium customers also get access to more custom variables and exclusive features like Attribution Modelling. Learn more
Google Analytics Application Gallery
Extend Google Analytics in new and exciting ways. Access a range of applications from the Google Analytics App Gallery to help you collect more relevant data, automate reporting and organise data around your business. Learn more