Get the most out of your reports.

We've brought together the information we think you'll find most useful. Take a moment to configure your account and use this checklist as a reference to getting the most out of Google Analytics.

Getting Started

Install Tracking Code: Install your tracking code and view reports within 24 hours.
Interpret Your Data: Watch this video to learn how to interpret basic metrics and understand what actions you should take as a result.
Read the Getting Started Guide: Explore the interface and learn how to read basic reports.

Custom Reporting

Custom Reporting: Use the drag-and-drop interface to create reports with the metrics and dimensions you want.
Create customized email reports: Send regularly scheduled reports to stakeholders within your company.

Maximizing Online Advertising & Ecommerce

Link to AdWords: Monitor your AdWords revenue, conversions, and ROI. Watch this short video to learn how.
Optimize keywords: Watch videos to learn how to get the most value from your advertising spend.
Tag campaigns: Track conversions on banner ads, email marketing, and other marketing initiatives.
Track Ecommerce: Link ecommerce performance to keywords and marketing campaigns for details on ROI and more.
Advanced Segmentation: Create and use custom segments to isolate and analyze specific parts of your traffic.

Exploring Advanced Features

Set up goals: See conversion rates for ads, marketing initiatives, and visitor segments.
Flash Tracking: Simplified tracking for Adobe Flash, Flex and AS3 content.

Getting Help

Browse the Help Center: Explore different ways to use Analytics or simply read our extensive FAQ.
Ask a question: Post a question to our experts on the Help Forum.
Contact a Google Analytics Authorized Consultant: Get professional fee-based help from a partner near you.
Watch more videos: Learn about new features, keyword optimizations, usage tips, and more.