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Write great ads
Write ads that make people look twice. And click often.
- Free shipping? 24-hr service? If you’ve got it, put it in your ad.
- Send customers to the web page they’re looking for.
- Give customers more reasons to choose you, with free Ad Extensions.
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Choose the best keywords
Better keywords = better traffic. A few really useful tips:
- Don’t pay for ads to the wrong people. Include negative keywords.
- Check your Opportunities Page often for new AdWords ideas.
- The more effective keywords you have, the more likely you’ll reach your target customers.
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Adjust bids and budgets
These tips will help you bid smart—and budget wisely:
- See what bid prices (and which ads) are getting you more business.
- Check your “first page” bid estimate to see if you’ll be in the top results.
- Use Search Funnels to see how different keywords and ads work together.
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Improve your website
AdWords helps get you noticed. Your website gets the sale. A few tips:
- Your business goals drive your website design. Do a check-up.
- Be sure your ad promises what your website delivers.
- Test your AdWords traffic—and measure it against your website content.
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Track your results
Knowledge is power. Follow how well your ads are performing. A few tips:
- Use campaign reports to see impressions and click-through rates (CTRs).
- Check Google Analytics to see which clicks turn into sales (or not).
- See how your keywords and ads work together to influence customers.
New to AdWords?
Use the AdWords
Beginners' Guide to set up your account for
success.
Ready to do more? Go beyond showing your ads next to Search Results with the Google Display Network.
Ready to do more? Go beyond showing your ads next to Search Results with the Google Display Network.
AdWords 10th Birthday
This month marks AdWords' 10th birthday. We never would have made it this far without you. Therefore, we'd like to honor you by showcasing your success.Learn more »
