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3e: Combining Keywords and Placements  

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Lesson 3e: Combining Keywords and Placements

Quiz

 		   
Keywords and Placements Together: Quiz « Previous Topic       Next Topic  »

  1. AdWords ad groups must have both keywords and placements.

    True
    False


  2. If you want your ads to appear only on your chosen placements, and only if those placements also match your keywords, which combination of keywords, placements and campaign settings should you choose?

    Keywords only + 'Relevant pages only on the placements I target'
    Placements only + 'Relevant pages only on the placements I target'
    Keywords with placements + 'Relevant pages across the entire network'
    Keywords with placements + 'Relevant pages only on the placements I target'


  3. When a placement is targeted by both keywords and a placement, the ______ will take priority.

    Ad group default bid
    Ad group placement bid
    Individual placement bid
    Content network bid


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