Google AdWords: Learning Centre -

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4a: Cost Control

Lessons Catalogue

Lesson 4a: Cost Control

How Google Controls Costs

AdWords Discounter and Actual CPC/CPM

Smart Pricing

Quiz

How You Can Control Costs

Setting the Right Budget

Setting the Right Bids

Preferred Cost Bidding

Content Bids

Quiz

Your AdWords daily budget ______.

		is automatically set by the AdWords system to maximise your ads' visibility
		must never exceed your cost-per-click (CPC) or cost-per-thousand impressions (CPM) bids
		is the primary way to control your overall costs
		can only be changed once daily

Accelerated delivery causes your ad to appear intermittently throughout the day if we find that your ad receives more traffic than your daily budget allows.

		False
		True

What is the fastest way to improve your ad's position on the page?

		Optimise your AdWords campaign for a stronger click-through rate (CTR)
		Increase your cost-per-click (CPC) bid
		Increase your daily budget
		Add multiple location targets

A higher Quality Score will result in a higher minimum amount that you must bid in order for your ad to be shown.

		False
		True

With ______, you can set unique bids for clicks that you receive on the content network.

		smart pricing
		content bids
		preferred cost bidding
		average cost-per-click (CPC) bids

Preferred cost bidding is a simple bidding option that is best utilised by newcomers to AdWords.

		False
		True