Google AdWords: Learning Centre -

Learning Centre	Learning Centre Help - AdWords Help

4a: Cost Control

Lessons Catalogue

Lesson 4a: Cost Control

How Google Controls Costs

AdWords Discounter and Actual CPC/CPM

Smart Pricing

Quiz

How You Can Control Costs

Setting the Right Budget

Setting the Right Bids

Preferred Cost Bidding

Content Bids

Quiz

You will always be charged the maximum cost-per-click (CPC) or cost-per-thousand impressions (CPM) bid that you set for a keyword, placement or ad group.

		False
		True

Using ______, AdWords reduces the price that you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.

		the AdWords Discounter
		account optimisation
		the Budget Optimiser
		smart pricing