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2c: Starting Off Right_ Organisation, Keywords, Placements and Ad Text
Lessons Catalogue
Lesson 2c: Starting Off Right_ Organisation, Keywords, Placements and Ad Text
Organising Your Account
Overview
Campaign Strategy
Ad Group Strategy
Review, Test and Refine
Quiz
Selecting Keywords
Creating a Keyword List
Step 1_ Expand
Step 2_ Group
Step 3_ Match
Step 4_ Scrub
Step 5_ Test and Refine
Quiz
Writing Targeted Ad Text
Basics and Examples
Headlines
Descriptions
Display and Destination URLs
Multiple Ads
Quiz
Organising Your Account: Quiz
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To optimise your performance, keywords should be selected and organised together to create ad groups focused on a common theme, service or product.
True
False
The way that you organise your AdWords campaigns depends on the type of business that you want to advertise.
True
False
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