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2a: Account Types, Setup and Structure

Lesson 2a: Account Types, Setup and Structure

Starter Edition and Standard Edition Accounts

Quiz

AdWords Standard Edition is ideal for advertisers who want more control over their account.

		True
		False

AdWords Starter Edition is not ideal for advertisers who want to ______.

		have multiple bidding options
		sign up with a minimised one-page form
		take a more hands-off approach to AdWords account management
		target users in one specific location or language

It is possible to target placements in both the Standard and Starter Editions of AdWords.

		False
		True

You can edit your ______ after you have completed the AdWords account creation process.

		AdWords account time zone
		keywords
		payment currency
		method of billing (post-pay versus prepay)

Once you graduate to Standard Edition, you can return to Starter Edition at any time.

		True
		False