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3b: Placement Targeting

Lesson 3b: Placement Targeting

Introduction

Quiz

Your cost-per-thousand impressions (CPM) bid is ________.

		the amount that you are willing to pay for 1000 clicks
		the amount that you are willing to pay for each impression
		the amount that you are willing to pay per month for the entire campaign
		the amount that you are willing to pay for 1,000 impressions

Ads with placement targeting do not compete with ads with keyword targeting.

		False
		True

With cost-per-thousand impressions (CPM) pricing, you always pay your CPM bid for the impressions received.

		false
		true

In order for an ad with placement targeting to appear on a page, its cost-per-thousand impressions (CPM) bid must _________.

		outrank the effective cost-per-thousand impressions (eCPM) bids of the top four text ads with keyword targeting combined
		outrank the eCPM of the top keyword-targeted text ad
		be higher than the cost-per-click (CPC) bid of the top keyword-targeted text ad
		be greater than £1.00