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4b: Ad Visibility and Troubleshooting
Lessons Catalogue
Lesson 4b: Ad Visibility and Troubleshooting
Account-Wide Issues
Email Verification
Billing Information
Declined Payment
Quiz
Campaign-Specific Issues
Campaign Status
Daily Budget Settings
Ads Targeted Outside Your Region
Campaign Negative Keywords
The Google Network
Quiz
Ad Group-Specific Issues
CPC or CPM Bid and Daily Budget
Ad Group Status
Ad Approval Status
Adult Content
Missing Keyword, Placement or Ad Text
Quiz
Keyword- and Placement-Specific Issues
Keyword or Placement Bids
Keyword Status
Ads Showing Rarely Due to Low Quality Score
Quiz
Keyword- and Placement-Specific Issues: Quiz
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Which keyword type can be re-enabled using optimisation techniques to increase the keyword's Quality Score?
Deleted
Disapproved
Negative
Inactive for search
Keywords marked as inactive for search ______.
must be deleted from your account
have been disapproved for violation of an editorial guideline
can still trigger ads on content network sites
may still occasionally show your ads on Google
A poorly performing keyword can affect the Quality Score of an entire ad group or campaign.
True
False
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