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3c: Location & Language Targeting
Lessons Catalogue
Lesson 3c: Location & Language Targeting
How AdWords Targets Users
Overview
Google Domain
Query Parsing
IP Address
Language Preference
Quiz
Overview and Setup
Overview
Implementation
Quiz
Language and Country/Territory Targeting
Targeting by Language
Targeting by Country and Territory
International Targeting Campaign Strategy
Ad Text Using Local Languages
Quiz
Region and City Targeting
Targeting a Region or City
Appearance
Region and City Targeting Accuracy
Quiz
Customised Targeting
When to Use Customised Targeting
Three Types of Customised Targeting
Quiz
Customised Targeting: Quiz
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You should choose customised targeting for your AdWords campaign ______.
if you want to reach an audience in a very specific area
if you want to target metro regions such as London
if you want different advertising messages in different regions of the country
if you want to reach the widest possible audience
It is possible to target a 50-mile radius around your business location.
True
False
With multi-point targeting, ______.
you can create your customised region with just two points on the map
you have to record the latitude and longitude of your target parameters manually
you can create target areas of virtually any size and shape
you cannot use local business ads
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