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3c: Location & Language Targeting
Lessons Catalogue
Lesson 3c: Location & Language Targeting
How AdWords Targets Users
Overview
Google Domain
Query Parsing
IP Address
Language Preference
Quiz
Overview and Setup
Overview
Implementation
Quiz
Language and Country/Territory Targeting
Targeting by Language
Targeting by Country and Territory
International Targeting Campaign Strategy
Ad Text Using Local Languages
Quiz
Region and City Targeting
Targeting a Region or City
Appearance
Region and City Targeting Accuracy
Quiz
Customised Targeting
When to Use Customised Targeting
Three Types of Customised Targeting
Quiz
Region and City Targeting: Quiz
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Region and city targeting can help you keep your Quality Score ______ while keeping your cost ______.
low, low
high, low
low, high
high, high
Both regionally targeted and country-targeted and territory-targeted ads appear in the same format on Google.
True
False
Which of the following businesses could best utilise region and city targeting?
A book publisher advertising nationwide
A DIY shop that only wants to target a 30-mile radius around its business location
A Spanish language education service
A flower company that only delivers to Leeds
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