Google AdWords: Learning Centre -

		Ads that contain graphics are eligible to appear on both the search and content networks.
		The ads that you create for the content network must be different from your ads for the search network.
		Google automatically formats your ad to match the look and feel of different network sites.
		AdWords ads are not labelled as sponsored links on the content network

Which of the following is not a way in which you can fine-tune your ads for search targeting?

		Target specific locations and languages.
		View the keywords that your competitors use.
		Choose keywords that are highly relevant for your product or service.
		Use keyword-match types.

A low click-through rate (CTR) for your ads on the content network ______.

		will increase the minimum cost-per-click (CPC) or cost-per-thousand impressions (CPM) bid for your keywords
		is abnormal and should be escalated to an AdWords professional
		has the same impact on your account as a low click-through rate on Google.
		will not affect the ranking of your ads on search results pages

A low click-through rate on content pages always indicates that your ads are not profitable.

		False
		True