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2a: Account Types, Setup and Structure

Lesson 2a: Account Types, Setup and Structure

Starter Edition and Standard Edition Accounts

Quiz

Which one of the following does not apply to the entire AdWords account?

An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.

Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?

		Create a new account
		Set an additional location target in an existing campaign
		Create a new campaign
		Create a new ad group in an existing campaign

What is the structure of an AdWords account from the top down?

		Account, ad group, campaign, ad text and keywords and placements
		Account, campaign, ad text and keywords and placements, CPC and budget
		Account, ad group, campaign, ad text and keywords and placements
		Account, budget, ad group, campaign and keywords and placements

Each AdWords campaign has its own daily budget.

		True
		False