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1b: AdWords Policies
Lessons Catalogue
Lesson 1b: AdWords Policies
Link Policy
Link Policy Overview
Quiz
Google AdWords Ads
Editorial Policies
Quiz
Product Policy and Keywords
Screened Products
Quiz
Image Ads Policy
Image Ad Guidelines
Quiz
Trademarks
Google Trademarks
What is a Trademark?
Google's Trademark Policy
Trademark Complaint Procedures
US/UK/Ireland/Canada Trademarks
Non-US/UK/Ireland/Canada Trademarks
Where to Send Your Letter
Quiz
Copyrights
What is a Copyright?
Google's Copyright Policy
Copyright Claims Procedure
Quiz
Google's Invalid Clicks Policy
What Are Invalid Clicks?
How Google Combats Invalid Clicks
Quiz
Identifying Invalid Clicks
Common Reasons for Click Increases
Multiple Clicks from One Source
Identifying Invalid Clicks
Begin an Investigation
Quiz
Google AdWords Ads: Quiz
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According to punctuation policy, how many total exclamation points are allowed in your ad text?
Zero
One
Two
Three
Which of the following is an example of a call-to-action phrase?
Best of the web
Lowest prices
Buy here
Personalised service
Google ______ certain common misspellings or variations of words in ad text.
allows
does not allow
Prices stated in your ad text must always be supported within 1 to 2 clicks of your landing page.
True
False
Free offers in ad text must be supported _____________.
on your landing page
within 1 to 2 clicks of your landing page
within 3 to 4 clicks of your landing page
within 5 clicks of your landing page
somewhere on your site
When might Google allow the use of a superlative in ad text?
The claim is discussed on the landing page of the site
The claim is backed by legitimate third-party support
Superlatives are always allowed in ad text
Superlatives are never allowed in ad text
Which of the following is considered a superlative that would not be allowed in ad text without verification?
Great
Best
Most
Hottest
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