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6a: Optimisation Overview

Lesson 6a: Optimisation Overview

Preparing to Optimise

Quiz

Which of the following is not a technique for optimising your account?

		Organising your ad groups
		Editing your landing page
		Increasing your daily budget
		Changing your cost-per-click (CPC) bids

Advertisers who have been with AdWords for many years do not need to optimise their accounts.

		False
		True

It is important to browse competitors' advertisements and sites ______.

		to help you get an idea of what sets you apart from them
		to help you mimic some of the effective techniques that competitors use
		to help you show your ads on the same keywords
		so you can incorporate effective phrases from their ad text