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4a: Quality and Performance Basics

Lesson 4a: Quality and Performance Basics

How It Works

Quiz

Which of the following factors is not considered when determining your Quality Score for search?

What do first page bid estimates tell you?

		How much you need to bid for a keyword to be active
		How much you most likely need to bid for a keyword to trigger ads on the first page of search results
		How much you need to bid to guarantee that your keyword triggers ads on the first page of search results
		How much you need to bid for your keyword to trigger ads for every search query
		it doesn't receive an impression for 7 consecutive days
		you disable quality-based bidding

Which statement best describes the relationship between Quality Score for search and cost-per-clicks (CPCs)?

		Quality Score and CPC are unrelated
		Keywords with a low Quality Score have lower CPCs
		Keywords with a high Quality Score have lower CPCs
		Your Quality Score is assigned based on your CPC bid

Once our system has determined your keyword Quality Score, it cannot change within your AdWords account.

		True
		False

Which of the following statements regarding your account performance is false?

		Your keyword will be listed as disapproved if your cost-per-click (CPC) bid is lower than the first page bid .
		A high click-through rate (CTR) normally indicates that your campaign is performing well
		A low first page bid usually means your keyword is performing well
		You can use the Ads Diagnostic Tool to see if your ad is being shown for a particular keyword query