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Objective: Learn how to identify and correct issues at the account level that may prevent ads from showing.
In order to activate your account, you must first verify your email address. If you have not verified your email address and you attempt to sign in to your account, you will receive a message asking you to check your email to verify your email address.
Visit your email account and open the email verification notice from AdWords. Click on the link in the email to verify your email address and access your account. Then continue with the activation instructions.
Once you verify your email address, the next step is to enter your billing information. If you have not entered your billing information, a message will be displayed when you log in to your AdWords account reminding you to do so.
Click on the link in the message or click on the My Account tab and then Billing Preferences in your AdWords account to enter your billing information. If you are using a credit card or debit card, make sure to enter the billing address that matches the credit card.
Your ads will appear on Google after you have entered valid credit card or debit card information. In the case of direct debit, a debit authorisation may have to be received and processed before your ads will start running. If you choose to pay via prepay, your ads may appear once funds have been received via credit card or bank transfer or after your bank transfer setup is complete.
For more information on the payment options available for your billing location and currency, visit the Billing lesson.
If we are unable to process a payment for your account, your ads will temporarily stop running and you will receive an email regarding the declined payment. A message will also be displayed when you log in to your AdWords account.
If you are not sure why a payment is declined, use the following checklist to figure out possible reasons:
- Have you entered valid payment details (such as credit card number or expiry date)?
- Do you have sufficient funds in your account or have you reached your daily, weekly or monthly spend limit?
- Have you entered the correct billing address?
If your payment is still declined, contact the financial institution handling the funds to get more details about a declined payment.
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Objective: Learn how to identify and correct issues at the campaign level that may prevent your ads from showing.
If a campaign is Paused, Deleted or Ended, ads within that campaign will not show. Follow the steps below to reactivate your campaign from your Campaign Summary page:
- Paused: Tick the box next to the name of the campaign and click the 'Resume' button above the Campaign Summary table.
- Deleted: Click on the name of the campaign to go to the Campaign Details page. Then click on the 'Undelete Campaign' link that appears next to the campaign name.
- Ended: Change the campaign end date. Tick the box next to the name of the campaign and click 'Edit Settings'. Adjust your end date next to the 'Will run until' section, under the Basic Settings heading.
Your ads might not show if your campaign is close to reaching, or has already reached, its daily budget.
To see whether your daily budget is being met, visit your Campaign Summary page, set the date range above the table to yesterday and compare the Current Budget column with the Cost column. If you exceeded your daily budget yesterday, your ads may stop running before today's daily budget is reached.
We might exceed your daily budget when we determine that your ad can benefit from more exposure on particularly heavy traffic days. However, our system makes sure that in a given billing period, you are never charged more than the number of days in that month multiplied by your daily budget. Visit the Billing lesson for more information.
To view the recommended daily budget for a campaign or to edit the existing daily budget, go to the Edit Campaign Settings page and click Recommended Budget. This recommendation will be high enough to capture all the clicks the system estimates your ads will receive with full exposure.
Remember that this number is only a recommendation and you should set your daily budget at a level with which you are comfortable. If you do not wish to raise your daily budget, you can try refining your keywords by using the techniques found in the Optimisation lessons.
You can target your campaigns to specific languages and geographic regions. However, if these targets do not include your own language settings and geographic location, you will not be able to see your ads.
- To view or edit the language targeting for your campaign, check the Languages section under Target Audience on your Edit Campaign Settings page. Ensure that your Google interface language (which you can view by clicking the Preferences link on your Google home page) is included on the list of selected languages.
- To view or edit the geographical targeting settings for your campaign, check the Locations section under Target Audience on your Edit Campaign Settings page. Ensure that your own geographic location is included within the geographic regions that you have chosen.
For more information about targeting your ads, visit the Language and Location Targeting lesson.
If there is overlap between your negative and regular keywords, the negative keyword will block your regular keywords from showing. To ensure that this is not happening in your campaign, review the negative keywords and make changes where necessary. This will allow your keywords to show your ad.
To learn more about negative keywords, please refer to the Keyword Matching lesson.
If your ad isn't appearing on sites in the Google Network, check to make sure that your campaign is opted in to our content or search networks by visiting your Edit Campaign Settings page. (Sign in to your account > Tick·the appropriate campaign > Click the Edit Settings button). You can opt in to the search network, the content network, or both under the Networks and bidding section of this page.
For ads to be shown·on partner sites, the ads must:
- Be reviewed and approved
- Be in a campaign that is opted in to the Google Network
- Meet partner requirements, which vary
To determine whether an ad is being shown·on our search or content partner network, check·the Search and Content totals on the Summary tab in your ad group. If no content impressions have occurred, you can check the Average Position column to make sure that your ads have a high enough average position to appear on the Google Network. Many of our partners only accept the ads that rank highest on Google.
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Objective: Learn how to identify and correct issues at the Ad Group level that may prevent ads from showing.
If the cost-per-click (CPC) or cost-per-thousand impressions (CPM) bid for your Ad Group is higher than your campaign daily budget, the ads will not run. To lower your CPC or CPM bid from the campaign details page, tick the box next to your Ad Group and click on the Edit Bids button.
Ads in paused or deleted ad groups will not be displayed. To resume a paused ad group, tick the box next to the ad group and click the Resume button above the Campaign Details table. To restore a deleted ad group, click the Undelete Ad Group link next to the ad group title and status at the top of the page.
We may disapprove an ad if it does not meet Google's editorial and policy guidelines. If an ad is disapproved, it will stop running. When you have a disapproved ad, an alert box will appear in your account. In addition, your ad will also be marked as 'Disapproved'.
Click on View reason(s) under the affected ad to see the specific disapproval reasons. Then make the appropriate changes. Editing your ad will automatically re-submit it for review. Visit our Editorial Guidelines to learn more.
To view all your disapproved ads, you can click View all ads in the alert box. You can also go directly to the Tools > Disapproved Ads page to make corrections to your ads.
Ads for sites containing sexually explicit material will only show alongside search results on Google.com that contain adult material. A Google search results page that contains very little adult content will not display adult ads.
To enable an adult ad to show, use specific keywords that are relevant to your targeted audience. You can also try searching for one of your keywords in combination with a more sexually explicit phrase, such as 'xxx'.
Please note, some of the sites in the Google Network may restrict advertising or keywords based on their own policies regarding content and editorial standards.
If you're running a search campaign, make sure that you have at least one keyword and one ad in your ad group. If you're targeting the content network with a campaign setting of 'Relevant pages across the entire network', make sure that the ad group contains at least one ad and one keyword or placement. If you're targeting the content network with a campaign setting of 'Relevant pages only on the placements I target', make sure that the ad group has at least one ad and one placement.
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Objective: Learn how to identify and correct issues with your keywords or placements that may prevent your ads from being displayed.
If you have chosen to specify values for your keywords or placements, remember to make sure that the CPC or CPM values do not exceed your campaign's daily budget.
Your ad will not show for keywords that are disapproved, deleted, or paused. You can see the status of a
keyword in the Status column on your Ad Group Details page.
- Disapproved keywords: Refer to the disapproval email you received for instructions on how to re-enable
a disapproved keyword. Or, visit the Editorial
Guidelines page or the Content Policy
page.
- Deleted keywords: Re-add the deleted keyword to your ad group to re-enable it. If you delete a keyword
and add it back to your account in any other format or any other location (another ad group, for instance) our
system takes the keyword's account-wide performance into consideration. A poor performer can affect an entire ad group or campaign. For this reason, we recommend you regularly review your account's performance and either
optimise poorly performing keywords or increase their CPC bids.
- Paused keywords: To resume a paused keyword, check the box next to the keyword on your Ad Group Details page and click 'Unpause.'
To launch the Keyword Analysis page and learn more about your keyword status, point your cursor over the magnifying glass icon beside any keyword in
your account. A help bubble appears, which gives you a snapshot of your keyword's Quality Score and whether or
not your keyword is triggering ads. Then, click one of the 'Details and recommendations' links to access the
Keyword Analysis page.
If your keyword's bid doesn't meet the first page bid estimate and its Quality Score is very low, the Status column of the Keywords tab in your Ad Group Details page will read Active: Ads show rarely due to low Quality Score. Neither the Status column nor the Keyword Analysis page will show the first page bid estimate. This is to emphasise the importance of improving your keyword's Quality Score through optimisation rather than increasing its bid. Optimisation will save you money, plus help ensure the quality of the AdWords program and the overall user experience.
If you see this message in your Status column, visit the Keyword Analysis page for more information on your Quality Score.
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