Google AdWords: Learning Centre

Learning Centre

Lesson 5d: Billing

Learn how billing works, and the standard criteria for billing eligibility.

Typically, invoicing candidates have an established credit history with the Google AdWords programme and a spending level of £1500 per month for at least three months. If you meet these requirements, you may begin the application process.

Invoicing is an additional form of billing available to qualifying Google AdWords advertisers.

AdWords advertisers who meet certain requirements can apply for monthly invoicing. This billing option allows for payment on a monthly basis by cheque or wire transfer. Once approved for monthly invoicing, an advertiser's campaigns are no longer subject to suspension in the case of a declined payment.

Monthly invoicing is offered at Google's sole discretion. Advertisers must first submit a credit application for review and approval by Google's finance team. In some cases, our finance team may request that you send your company's audited financials (balance sheet, income statement, cash flow statement and/or references) for further consideration.

If Google approves your application, you'll receive an offer of monthly invoicing via email as well as a request for confirmation of your billing address including company name, contact name and address. You may then accept the terms by replying to the email. Once you accept the payment terms and confirm your billing address, your AdWords account will be switched from credit card billing to monthly invoicing.

Learn how to determine an appropriate budget based on your billing threshold and how to submit invoice payments.

When accepting monthly billing terms, an advertiser's combined daily budget cannot exceed 1/30th of their 30-day billing threshold. To determine a rough estimate of what you may spend per day, divide your billing threshold by 30.

For example, you have a billing threshold of £3,000. Divide 3,000 by 30 to arrive at the estimated daily budget for all your campaigns. In this case, the combined daily budget for all your campaigns should not exceed £100. If the sum of your spending exceeds the maximum daily limit at any time, ad delivery will be slowed so that you aren't charged more than what your billing threshold allows. Ads will be shown evenly throughout the day, but at a slower rate.

Bills are sent on approximately the fourth business day of each new month. When a bill is sent, a new line item appears on the Billing Summary page, detailing the included charges. All payments are due upon receipt of bills. Non-payment within 15 business days of the bill date may result in account termination.