If you create a My Client Centre account, you will see slightly different tabs. Similarly, if you sign up to be a Google Advertising Professional, you will see an additional Pro Centre tab. To learn more, visit the My Client Centre lesson.

1. Campaign Management: Get a summary of your account's performance, find useful tools for managing your campaigns and edit your campaigns and ads through this tab. Sub-sections: Campaign Summary (from which you can drill down to view campaign details and ad group details), Tools, Conversion Tracking and Website Optimiser.


2. Reports: Create detailed reports on your account's performance. Sub-sections: Report Centre and Create Report. To learn more, see the Reports lesson.


3. Analytics: Set up advanced performance tracking reporting for AdWords and other online advertising channels. Sub-sections: Analytics Settings and View Reports. To learn more, visit the Google Analytics section.


4. My Account: View and edit your billing and account login information. Sub-sections: Billing Summary, Billing Preferences, Access and Account Preferences. For qualifying advertisers, there may also be a Budget page.

To use the full, multi-page sign-up wizard for a keyword-targeted campaign, ignore the one-page sign-up option and follow the standard instructions to create your campaign. If you decided to start with placements, follow the sign-up wizard instructions to create your campaign.

From here you can:

Search: use the 'Search my campaigns' box to search for words or phrases across all campaigns, ad groups and ads in your account.

Receive alerts: you may see an alert box tinted yellow, green or red. These alerts provide important information about your account and about new AdWords features - such as a declined payment.

Create a new campaign: use the link above the table to create a new campaign.

Change campaign status and settings: pause, resume or delete campaigns, or edit campaign settings by ticking the box to the left of one or more campaigns and then selecting one of the buttons above the table.

Review the Campaign Summary table: this table displays summary data about all online campaigns in your account.

Use the date range drop-down menus above the table to select the day or date range you'd like to review. You can also view all campaigns, all active campaigns or all but deleted campaigns by clicking the appropriate link above the table.

Below are descriptions of each table column:

• Campaign Name: a list of your campaigns. Click the name of any campaign to see the ad groups within that campaign and any other relevant statistics.
• Current Status: the status of each campaign. A campaign's status can be Active, Paused, Deleted, Pending or Ended:
  
  
  • Active: set to run normally
  • Paused: temporarily suspended and not currently running
  • Deleted: deleted and no longer running
  • Pending: not yet started running
  • Ended: no longer running as end date has already passed
  
  
• Current Budget: the current daily budget of each campaign
• Clicks: the clicks accrued for the ads in each campaign
• Impr. (impressions): the number of times the campaign's ads have been displayed on Google or on sites in the Google Network
• CTR (click-through rate): the number of clicks divided by the number of impressions that the ads have received. This is expressed as a percentage: 2 clicks for 100 page views equals a 2% CTR.
• Avg. CPC (average cost-per-click): the average cost accrued for clicks on the ads within that campaign.
• Avg. CPM (average cost per thousand impressions): the average cost per thousand impressions for ads in a placement-targeted campaign
• Cost: the total costs that a campaign has accrued during the time frame you selected
• Conv. Rate (conversion rate): how many user clicks turned into actual conversions for the advertiser. Conversion rate equals the number of conversions divided by the number of ad clicks. This applies only to users who have set up conversion tracking.
• Cost/Conv.: The total cost divided by the total number of conversions. This tells you how much each conversion costs. This applies only to users who have set up conversion tracking.

Basic Settings: edit your campaign name and end date.

Budget Options: change your daily budget or delivery method.

• Budget: Daily budget helps determine your ad display. To make sure that your daily budget is high enough to show ads whenever possible, click the 'Recommended Budget' link below the daily budget field.


• Delivery Method: choose the 'Standard' option to show your ads periodically throughout the day. Choose 'Accelerated' to show your ads as often as possible until your daily budget has been·met.

• Bidding strategy: select 'Change bidding strategy' to choose different ways to bid for your ads - such as with the Budget Optimiser or preferred CPC bidding.


• Networks: adjust where your ads are distributed. When you start a new campaign with keywords, your ads are set by default to run on Google search, search partners and the content network with the setting 'Relevant pages across the entire network'. When you start a new campaign with placements, your ads are set by default to run on the content network with the setting 'Relevant pages only on the placements I target'. To modify these settings, select or deselect the checkboxes and radio buttons. For more information, see the Search and Content Targeting lesson.


• Position preferences: enable this feature to set a specific rank range within·which·you'd like your text ads to appear on Google search and the search network.


• Set a separate bid for content network impressions: when you enable the content network, you can also tick this optional box to set an additional default bid for when your ad appears on content network placements.


• Demographics: click the 'View and edit options' link here to make an extra bid to be applied·when your ad is shown to members of certain demographic groups.

Scheduling and serving: this section includes these items:

• Ad Scheduling: set up specific days and times when you want your ads to appear.


• Ad Serving: choose how you'd like different ads in an ad group to compete. Either select 'Optimise' to show ads that perform better more often or select 'Rotate' to display each ad for an approximately equal number of times.

Target Audience: specify the languages and geographic areas you'd that like your ads to be shown·for by adjusting your language and location preferences. To learn more, see the Language and Location Targeting lesson.

Once you've changed any of these settings, click the Save Changes button. Click Cancel to return to the original settings instead of saving the new ones.

Here are a few actions that you can take:

Campaign Level

• Edit selected campaign: pause, resume, delete and undelete the selected campaign. If you delete a campaign, you'll see an 'Undelete Campaign' button. You can also access the Edit Campaign Settings page.
• Edit/add campaign negatives: for more information on campaign negative keywords, see the Keyword Targeting lesson.
• Edit site or category exclusions: this link takes you to the Site and Category Exclusion tool, where you can select websites or categories of content where you don't want your ad to appear.

• Change ad group and names and statuses: rename, pause, resume or delete one or more ad groups in the table. Tick the box next to one or more ad groups that you want to edit and click the relevant button.
• View different ad groups: use the drop-down menu above the table to show all ad groups, only active ad groups or all but deleted ad groups.
• Create new ad groups: use the 'New ad group' link below the basic campaign data to create a new ad group within the current campaign. Click the link, then choose 'Start with keywords' or 'Start with placements'.
• Review summary statistics for your ad groups: this table is similar to the other tables in your account, such as the Campaign Summary table covered previously, but with two additional columns:
  
  
  • Current Bids: this column shows your current bid settings, including the default maximum or preferred bid and optional content and placement bids, for each ad group within a campaign.
  • Avg. Pos. (Average Position): this shows the overall average placement for ads within each ad group. (When running placement-targeted campaigns, the Avg. Pos. column doesn't appear.)

The Ad Group Details page divides information into four tabs: Summary, Keywords, Placements and Ad Variations.

1. Summary: the summary view is the overview of the ad group. It gives you overall statistics for State, Current Bid, Clicks, Impressions (Impr.), Click-through Rate (CTR), Average CPC or CPM, Cost and Average Position. Conversion rate columns are added for those using conversion tracking. You can also pause or delete an ad group here.
   
   Some of the functionality and column headers on this page mirror those that we've seen in previous topics.
   
   
   • State: the current campaign settings for this campaign. Each network option is either on or off. If your campaign settings call for either placements or keywords and this ad group does not include placements or keywords, then you'll see the message None selected.
   • Current Bid: the amount you're bidding per click (CPC) or per 1000 impressions (CPM)
   • Clicks: the clicks accrued for the ads in the ad group
   • Impressions: the number of times the ad is displayed on Google and on the Google Network
   • CTR (click-through Rate): the number of clicks divided by the number of impressions that the ads in the ad group have received
   • Average CPC or CPM: either CPC or CPM will be shown here, depending on which type of bidding you've chosen in your campaign settings. The average CPC is the average cost for all variations of your keywords. The average CPM is the average price you're that paying per 1000 impressions of your ads in the ad group.
   • Cost: the actual cost accrued for clicks or impressions that the ad receives in the ad group.
   • Average Position: the average position where your ad appears relative to other ads. This is only for ads with CPC bidding. (The message N/A will appear otherwise.) Your ads may appear for variations of your keyword. Your position varies according to your CPC bid and your keywords.
   
   
2. Keywords: shows the keywords that you have chosen for this ad group and how they are performing.
   
   You can add new keywords, edit existing ones, edit bids and view their current status. Many of the statistics are similar to the 'Summary' tab above - but specific to keywords. Here are some additional functions:
   
   
   • Magnifying glass icon: point your mouse over the icon next to the keyword to see whether a keyword is showing ads. If the ad isn't showing, you'll see a quick summary of the issue.
   • Add new keywords: add keywords by clicking the 'Quick add' or 'Keyword tool' links at the top of the table. Click 'Keyword tool' if you want help finding new keywords for your ad group.
   • Edit keywords: click 'Edit keywords' to make changes to existing keywords. Then add, edit or delete keywords. You can also enter a new bid.
   • Search this list: search the ad group for keywords by clicking the 'Search this list' function. Select the text or stats that you are interested in, then click 'Search'. You'll see a list of only those keywords that fit your parameters. Click 'Return to Full List' when you are ready to go back to the normal ad group view.
   
   
3. Placements: shows the placements that you have chosen for this ad group and how they are performing.
   
   You can add new placements, edit existing ones, edit bids and view their current status. Many of the statistics are similar to the 'Summary' tab above - but specific to placements. Here are some additional functions:
   
   
   • Add placements: add placements by clicking the 'Add placements' link at the top of the table. That will take you to the Placement Tool, which will help you find and select new URLs.
   • Edit placements and bids: click 'Edit placements and bids' to add or remove placements or change bids.
   • Search this list: search the ad group for placements by clicking the 'Search this list' function. Select the placements or stats you are interested in, then click 'Search'. You'll see a list of only those placements that fit your parameters. Click 'Return to Full List' when you are ready to go back to the normal ad group view.
   
   
4. Ad Variations: this tab displays all the different ads that you've created for the ad group. (Each ad is called a 'variation'.) You can create new ads or edit existing ones. The ad-by-ad stats should help you determine which messages are reaching your users in the most powerful way.
   
   We encourage AdWords advertisers to create multiple ads within each ad group and to discover which ad messages work best with potential customers.
   
   
   • Create ads: click the type of ad that you want to create at the top of the table - either 'Text ad' or other ad types. Depending on availability, other ad types may include image ads, video ads, mobile text ads or local business ads. Follow the instructions to create your ad.
   • Edit ads: click the 'Edit' link next to any ad (under the 'Actions' column) to make changes.
   • Pause, unpause or delete ads: Tick the box next to the ad that you want to pause, unpause or delete, and click the appropriate button at the top of the table. To perform the same action across all the ads in an ad group, tick the box next to 'Variations' and then click the appropriate button.
   • See data from all tabs: click the 'View all tabs at once' link found in the lower right-hand corner of the page to see the data from all tabs displayed on one page.

To learn more, see the Billing Cycle lesson.

On this page, you can invite other users to share the account with you, grant users access and disable a user or client manager's access.

To learn more, see the Invoicing lesson.