Learning Centre

Learning Centre Help - AdWords Help
 
Lessons Catalogue

If you are an AdWords advertiser, Google Advertising Professional, or just interested in learning more about AdWords, you can use our free training to sharpen your AdWords knowledge. While lessons are organised to build upon previous ones, you can skip between topics and take them in any way you like. After each lesson, test your knowledge by taking a quiz. Because so much is covered, you probably cannot complete training in one sitting (without the help of caffeine), so return often. Content is updated regularly to keep you current.

1. Introduction to AdWords 6. Optimising Ad Performance
2. Getting Started with AdWords 7. Using AdWords Tools
3. Targeting 8. Google Analytics
4. Costs & Billing 9. Managing Client Accounts
5. Tracking Ad Performance
1. Introduction to AdWords Back to Top     Print Section
a. Introduction to AdWords    
  Google and Google AdWords   Quiz
  Basic AdWords Features   Quiz
  Benefits of AdWords   Quiz
b. AdWords Policies    
  Link Policy   Quiz
  Google AdWords Ads   Quiz
  Product Policy and Keywords   Quiz
  Image Ads Policy   Quiz
  Trademarks   Quiz
  Copyrights   Quiz
  Google's Invalid Clicks Policy    
  Identifying Invalid Clicks    
c. Pricing & Ranking    
  Paying for AdWords   Quiz
  Ad Ranking   Quiz
2. Getting Started with AdWords Back to Top     Print Section
a. Account Types, Setup and Structure    
  Starter Edition and Standard Edition Accounts   Quiz
  AdWords Account Structure   Quiz
b. Account Navigation    
  Account Navigation Overview   Quiz
  Campaign Management   Quiz
  Ad Group Management   Quiz
  My Account Tab   Quiz
c. Starting Off Right_ Organisation, Keywords, Placements and Ad Text    
  Organising Your Account   Quiz
  Selecting Keywords   Quiz
  Writing Targeted Ad Text   Quiz
d. Using Different Ad Formats    
  Ad Formats Basics   Quiz
  Image Ads   Quiz
  Video ads   Quiz
  Local Business Ads   Quiz
  Mobile Ads   Quiz
  Traditional Media Ad Formats    
3. Targeting Back to Top     Print Section
a. Search and Contextual Targeting    
  The Google Network   Quiz
  Contextual Targeting   Quiz
b. Placement Targeting    
  Introduction   Quiz
  Starting a Campaign with Placements   Quiz
  Pricing and Ranking   Quiz
c. Location & Language Targeting    
  How AdWords Targets Users   Quiz
  Overview and Setup   Quiz
  Language and Country/Territory Targeting   Quiz
  Region and City Targeting   Quiz
  Customised Targeting   Quiz
d. Keyword Matching    
  Keyword Matching Options   Quiz
  Implementing Keyword Matching Options   Quiz
e. Combining Keywords and Placements    
  Keywords and Placements Together   Quiz
4. Costs & Billing Back to Top     Print Section
a. Cost Control    
  How Google Controls Costs   Quiz
  How You Can Control Costs   Quiz
b. Billing Cycle    
  Basic Billing Process   Quiz
  Billing Details & Issue Resolution   Quiz
c. Payments outside the U.S.    
  Payment Options   Quiz
  VAT for EU advertisers   Quiz
d. Billing    
  Billing Basics   Quiz
  Paying through bills   Quiz
5. Tracking Ad Performance Back to Top     Print Section
a. Quality and Performance Basics    
  How It Works   Quiz
b. Ad Visibility and Troubleshooting    
  Account-Wide Issues   Quiz
  Campaign-Specific Issues   Quiz
  Ad Group-Specific Issues   Quiz
  Keyword- and Placement-Specific Issues   Quiz
c. Reports    
  How to Create a Report   Quiz
  Additional Reports Features   Quiz
d. Basic ROI and Conversion Tracking    
  Understanding ROI   Quiz
  Introduction to Conversion Tracking   Quiz
  Getting Your Conversion Tracking Code   Quiz
  Using Conversion Data to Improve Your ROI   Quiz
e. Advanced Conversion Tracking    
  Introduction to Advanced Conversion Tracking   Quiz
  Getting Your Conversion Tracking Code   Quiz
6. Optimising Ad Performance Back to Top     Print Section
a. Optimisation Overview    
  Preparing to Optimise   Quiz
b. Your Website    
  Choosing Landing Pages   Quiz
c. Your Account    
  Account Optimisation   Quiz
  Advanced Optimisation   Quiz
  Optimising Ad Position_ Position Preference   Quiz
d. Specific Optimisation Strategies    
  Increasing Traffic/Clicks   Quiz
  Increasing Conversions   Quiz
  Adjusting Keyword Bids to Maximise ROI   Quiz
7. Using AdWords Tools Back to Top     Print Section
a. Account Performance Tools    
  Keyword Tool   Quiz
  Site and Category Exclusion   Quiz
  Campaign Optimiser    
  Campaign Negatives    
b. Analytics Tools    
  The Traffic Estimator   Quiz
  My Change History Tool   Quiz
c. Troubleshooting Tools    
  Ads Diagnostic Tool   Quiz
  Disapproved Ads Tool   Quiz
d. AdWords Editor    
  Introduction to AdWords Editor   Quiz
  Add, Edit and Delete   Quiz
  View and Sort Information   Quiz
  Share and Post Changes   Quiz
8. Google Analytics Back to Top     Print Section
a. Google Analytics Basics    
  Introduction to Google Analytics    
  Setting Up Google Analytics    
  Introduction to Google Analytics Settings    
  Tracking Your Advertising Campaigns    
b. Reporting    
  Introduction to Google Analytics Reports    
  Report Tools    
  Visitors and Traffic Reports    
  Content and Goals Reports    
  E-commerce Reports    
c. Goals and Filters    
d. Driving Improvements with Analytics Data    
  Improving Revenue and Profit    
  Improving Your Content and Site    
  Improving Your Marketing Initiatives    
9. Managing Client Accounts Back to Top     Print Section
a. My Client Centre    
  My Client Centre   Quiz
b. Selling AdWords    
  Selling the Benefits of AdWords   Quiz
  The Basic Google Sales Pitch   Quiz
  Addressing Common Client Questions and Concerns   Quiz
c. The AdWords API    
  AdWords API Overview   Quiz
  Getting Started   Quiz
  API Web Services   Quiz
  Other API Web Services   Quiz
     


Sign up for Google Advertising Professional Exam [?]
 
Common Questions
What's the difference between text and interactive lessons?
How do I take lessons and navigate through the Learning Centre?
Why should I take the exam?
What are the technical requirements to open training lessons?
What content has recently been updated?


Common Questions for Google Advertising Professionals
Will I be able to successfully pass the exam if I only view the text OR interactive lessons?
In which languages do you offer training and testing?
What's the significance of being Qualified?