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Lesson 2d: Using Different Ad Formats • Overview
• Quiz
• Features
• Quiz
• Features
• Quiz
• Features
• Quiz
Mobile Ads
• Features
• Quiz
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Objective: Learn about the features, creation process and guidelines for mobile ads.
Mobile ads are short, text-based AdWords ads that appear when users search Google from a mobile device. Your mobile ads can send users to your mobile webpage or connect them to your business phone. Mobile ads only appear on mobile devices and not on search or content sites in the Google Network.
Mobile ads are available for campaigns using keyword targeting only. Advertisers either pay per click (when users click through to the website) or pay per call (when users click the 'Call' link). Mobile ads work for country-targeted or territory-targeted campaigns only (not for local targeting). Therefore, your campaign should be set to target countries or territories and should include geographically targeted keywords (like Birmingham pizza). This helps users clearly identify where the business or product is located. To learn more, visit the Region and City Targeting topic.
Mobile ads contain two lines of text, with a limit of 12 or 18 characters per line, depending on the language in which you write your ad. If you choose to connect users to your web page, your Display URL appears on a third line. If you select the option that allows customers to connect to your business phone, a 'Call' link appears next to your Display URL. Your business phone must be domestic to the location targeted by your ads and should not be a toll number. To learn about mobile ads policies, visit Editorial Guidelines for Mobile Ads. For general information, visit the Mobile Ads section in the Help Centre. |
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