Lessons Catalogue

Lesson 1a: Introduction to AdWords

• Target your ads specifically to people who are looking for your products or services.
• Avoid showing your ads to users who aren't likely to purchase from you.
• Obtain the maximum return on your advertising investment.

Reach: Each month, approximately 80% of Internet users in the United States (and hundreds of millions more worldwide) view AdWords ads. AdWords can offer you instant access to this vast audience of potential customers.

Cost: AdWords is cost-effective for businesses of all sizes.

• You can choose to pay for ad clicks (CPC) or for impressions (CPM).
• Because you can choose your own CPC or CPM amounts, you decide how much you'll pay each time someone clicks or views your ad.
• There's no minimum spending limit. In addition, you can set a maximum daily spend (daily budget) that the AdWords system won't exceed.
• You can edit your budget settings at any time.

To learn more about AdWords pricing, see the Pricing and Ranking lesson.

Timing: Google AdWords ads engage potential customers at precisely the right moment - when users are actively searching for information (keywords or content) related to your business. Your AdWords ads ensure that your website is only a single click away.

Flexibility and Control:

• You can edit an existing ad, then see your updates within 15 minutes.
• You can edit your account at any time, as often as you like. AdWords is available 24 hours a day, 7 days a week.
• Ads start running for the first time almost immediately after you activate your account with your credit card or direct debit information. (Advertisers in certain countries can pay by bank transfer. In this case, ads run when we receive the first payment).