|
Objective: Learn how to prevent your ads from appearing on certain websites and groups of web pages in the Google content network.
There may be times when, for any reason, you feel that certain websites in the Google Network aren't a good match for your ad campaign. When that's the case, the Site and Category Exclusion Tool can prevent your ads from appearing on those sites as well as groups of sites related to specific categories.
The process is relatively simple: you name the sites where you don't want your ad to appear and Google blocks your ads from appearing on those pages.
To access and use the Site and Category Exclusion Tool:
- Sign in to your AdWords account at https://adwords.google.co.uk.
- Click the Tools link on your Campaign Management tab.
- Click Site and Category Exclusion.
- Select a campaign from the drop-down menu.
- Select the Sites tab and enter sites within the content network from which you'd like to exclude your ads.
- Select the Topics and Page Types tabs and select the categories that you'd like to exclude.
- Click Save all exclusions.
Exclusions are applied at the campaign level: you can exclude individual campaigns from a site, but not individual ad groups or an entire account at once.
|
