Ad Group-Specific Issues - Google AdWords Learning Center

If the cost-per-click (CPC) or cost-per-thousand impressions (CPM) bid for your Ad Group is higher than your campaign daily budget, the ads will not run. To lower your CPC or CPM bid from the campaign details page, tick the box next to your Ad Group and click on the Edit Bids button.

Ads in paused or deleted ad groups will not be displayed. To resume a paused ad group, tick the box next to the ad group and click the Resume button above the Campaign Details table. To restore a deleted ad group, click the Undelete Ad Group link next to the ad group title and status at the top of the page.

We may disapprove an ad if it does not meet Google's editorial and policy guidelines. If an ad is disapproved, it will stop running. When you have a disapproved ad, an alert box will appear in your account. In addition, your ad will also be marked as 'Disapproved'.

Click on View reason(s) under the affected ad to see the specific disapproval reasons. Then make the appropriate changes. Editing your ad will automatically re-submit it for review. Visit our Editorial Guidelines to learn more.

To view all your disapproved ads, you can click View all ads in the alert box. You can also go directly to the Tools > Disapproved Ads page to make corrections to your ads.

Ads for sites containing sexually explicit material will only show alongside search results on Google.com that contain adult material. A Google search results page that contains very little adult content will not display adult ads.

To enable an adult ad to show, use specific keywords that are relevant to your targeted audience. You can also try searching for one of your keywords in combination with a more sexually explicit phrase, such as 'xxx'.

Please note, some of the sites in the Google Network may restrict advertising or keywords based on their own policies regarding content and editorial standards.

If you're running a search campaign, make sure that you have at least one keyword and one ad in your ad group. If you're targeting the content network with a campaign setting of 'Relevant pages across the entire network', make sure that the ad group contains at least one ad and one keyword or placement. If you're targeting the content network with a campaign setting of 'Relevant pages only on the placements I target', make sure that the ad group has at least one ad and one placement.

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