Campaign-Specific Issues - Google AdWords Learning Center

If a campaign is Paused, Deleted or Ended, ads within that campaign will not show. Follow the steps below to reactivate your campaign from your Campaign Summary page:

Paused: Tick the box next to the name of the campaign and click the 'Resume' button above the Campaign Summary table.

Deleted: Click on the name of the campaign to go to the Campaign Details page. Then click on the 'Undelete Campaign' link that appears next to the campaign name.

Ended: Change the campaign end date. Tick the box next to the name of the campaign and click 'Edit Settings'. Adjust your end date next to the 'Will run until' section, under the Basic Settings heading.

Your ads might not show if your campaign is close to reaching, or has already reached, its daily budget.

To see whether your daily budget is being met, visit your Campaign Summary page, set the date range above the table to yesterday and compare the Current Budget column with the Cost column. If you exceeded your daily budget yesterday, your ads may stop running before today's daily budget is reached.

We might exceed your daily budget when we determine that your ad can benefit from more exposure on particularly heavy traffic days. However, our system makes sure that in a given billing period, you are never charged more than the number of days in that month multiplied by your daily budget. Visit the Billing lesson for more information.

To view the recommended daily budget for a campaign or to edit the existing daily budget, go to the Edit Campaign Settings page and click Recommended Budget. This recommendation will be high enough to capture all the clicks the system estimates your ads will receive with full exposure.

Remember that this number is only a recommendation and you should set your daily budget at a level with which you are comfortable. If you do not wish to raise your daily budget, you can try refining your keywords by using the techniques found in the Optimisation lessons.

You can target your campaigns to specific languages and geographic regions. However, if these targets do not include your own language settings and geographic location, you will not be able to see your ads.

To view or edit the language targeting for your campaign, check the Languages section under Target Audience on your Edit Campaign Settings page. Ensure that your Google interface language (which you can view by clicking the Preferences link on your Google home page) is included on the list of selected languages.

To view or edit the geographical targeting settings for your campaign, check the Locations section under Target Audience on your Edit Campaign Settings page. Ensure that your own geographic location is included within the geographic regions that you have chosen.

For more information about targeting your ads, visit the Language and Location Targeting lesson.

If there is overlap between your negative and regular keywords, the negative keyword will block your regular keywords from showing. To ensure that this is not happening in your campaign, review the negative keywords and make changes where necessary. This will allow your keywords to show your ad.

To learn more about negative keywords, please refer to the Keyword Matching lesson.

If your ad isn't appearing on sites in the Google Network, check to make sure that your campaign is opted in to our content or search networks by visiting your Edit Campaign Settings page. (Sign in to your account > Tick·the appropriate campaign > Click the Edit Settings button). You can opt in to the search network, the content network, or both under the Networks and bidding section of this page.

For ads to be shown·on partner sites, the ads must:

Be reviewed and approved
Be in a campaign that is opted in to the Google Network
Meet partner requirements, which vary

To determine whether an ad is being shown·on our search or content partner network, check·the Search and Content totals on the Summary tab in your ad group. If no content impressions have occurred, you can check the Average Position column to make sure that your ads have a high enough average position to appear on the Google Network. Many of our partners only accept the ads that rank highest on Google.

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