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Lessons Catalogue
Lesson 5d: Billing
Paying through bills
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Learn how to determine an appropriate budget based on your billing threshold and how to submit invoice payments.
When accepting monthly billing terms, an advertiser's combined daily budget cannot exceed 1/30th of their 30-day billing threshold. To determine a rough estimate of what you may spend per day, divide your billing threshold by 30.
For example, you have a billing threshold of £3,000. Divide 3,000 by 30 to arrive at the estimated daily budget for all your campaigns. In this case, the combined daily budget for all your campaigns should not exceed £100. If the sum of your spending exceeds the maximum daily limit at any time, ad delivery will be slowed so that you aren't charged more than what your billing threshold allows. Ads will be shown evenly throughout the day, but at a slower rate.
Bills are sent on approximately the fourth business day of each new month. When a bill is sent, a new line item appears on the Billing Summary page, detailing the included charges. All payments are due upon receipt of bills. Non-payment within 15 business days of the bill date may result in account termination.
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