Lessons Catalogue

Lesson 3c: Location & Language Targeting

• Target countries or territories to reach a wide audience across one or more countries.
• Target regions and cities if your business serves specific geographic areas or if you want different advertising messages in different regions.
• Target customised areas to reach specific geographic areas which may not be available in region and city targeting or if you want to define specific geographic areas.

To choose your language and location targeting options for a new campaign:

1. Sign in to your AdWords account at https://adwords.google.co.uk.
2. On the Campaign Summary page, click the link for New online campaign and then choose to 'start with keywords' or 'start with placements'. You will be taken to a new page.
3. Name your campaign and ad group.
4. Select one or more languages that you wish to target.
5. Under Target customers by location, you'll see a default location. To show your ads to customers in a different place, click 'Change location', then make your selection.
6. Click 'Continue'.
7. After you complete the targeting section, finish creating your campaign.

To change your language or geographic targeting settings for an existing campaign:

1. Sign in to your AdWords account at https://adwords.google.co.uk.
2. Tick the campaign that you wish to edit and click Edit Settings.
3. Select a language to target beside 'Languages'.
4. Click Edit beside 'Locations'.
5. Click OK if you receive a pop-up dialogue box.
6. Select your new locations.
7. Click Finished.
8. Click Save Changes.