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Lessons Catalogue
Lesson 9a: My Client Centre
My Client Centre
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Objective: With My Client Centre, client managers (such as agencies, search engine marketers and automated bid managers) can more efficiently manage multiple AdWords accounts or large campaigns. Learn more about My Client Centre, including steps to setting one up.
Your My Client Centre account, also called a client manager account or MCC, is an umbrella account containing access to individual AdWords accounts and other client manager accounts. It acts as a shell account that links individual AdWords accounts in one location. The look and feel of My Client Centre is very similar to individual AdWords accounts, with greater functionality.
With My Client Centre, you can access multiple AdWords accounts via the client manager account login - no more logging in and out to switch between AdWords accounts. In addition, client managers can see all their individual and client manager AdWords accounts in one place via the My Client Centre view. With a My Client Centre account, you can:
- Easily view up to 1,000 linked AdWords accounts, including other client manager accounts, via the My Client Centre view.
- See relevant information for all linked AdWords accounts in one place.
- Use a single login to access all AdWords accounts.
- Generate reports across multiple client accounts at once, or download the client "dashboard" into a .csv file.
- Invite a client to be managed through an automated message.
- Create AdWords accounts in your MCC, and automatically link them to your master account upon creation.
- Manage clients running on the same keywords under different accounts.
- Create separate billing for each client and edit your client's billing information as needed.
You can get a My Client Centre by becoming a Google Advertising Professional. This is a great way to get Google recognition and acquire resources that help you become a better client manager.
Visit the Google Advertising Professionals home page to become a Google Advertising Professional for free. Upon enrolment, you will receive your My Client Centre account.
To learn more about this programme, visit the Google Advertising Professionals Help Centre.
You can easily link an existing or new AdWords account to yours.
Linking an existing AdWords account
- Retrieve your client's AdWords external Customer ID and account password (which establishes your client's permission to link the account to yours).
- Log in to your MCC.
- Click the Link existing account link above your client accounts table.
- Enter your new client's external Customer ID and account password into the appropriate fields.
- Click Submit.
Alternatively, if you do not have your client's login password, you can simply enter his/her login email into the corresponding field for Link existing account. When you hit Submit, the client receives a notification that invites him/her to link to your account. During this process, you will see a pending notification for the client account in your MCC. Upon the client's acceptance, you will receive a confirmation notification and the client account will be automatically linked to your account.
Linking a new AdWords account
- Log in to your MCC.
- Click the Create new account link above your client accounts table.
- Complete the form, and click Create Account.
- Click Create a campaign to create your client's campaign in the AdWords sign-up wizard. Then, return to your MCC to enter your client's billing information. You will need to enter this information to activate your new client account. You can also return to this step later by clicking the client's account in your main MCC view.
When logged in to your My Client Centre account, you can navigate to any linked accounts by using the Jump to client drop-down menu located at the top of the page. This will show you all the accounts linked to your My Client Centre account.
Alternatively, you can select an account by clicking on the account name in your My Client Centre view. To return to your main view, click on the My Client Centre link at the top of any page in your account.
Your My Client Centre (MCC) not only allows you to manage multiple accounts easily: It also features a "dashboard" view of your managed client accounts, with alerts for important account issues and provides easy access to robust performance reporting tools.
When you log in to your MCC account, you'll see an overview of your managed client account information. Performance and budget statistics for managed accounts are shown on separate tabbed pages, providing a top-level view of key stats across accounts.
On the Performance page, you'll find stats on clicks, conversions and conversion rates, as well as separate columns for Search and Content CTR, allowing for easier comparison of performance based on network placement. On the Budget page, you'll find information about start and end dates, percent of budget spent and total spend for each account.
You may filter your view of managed client account data by selecting time periods for viewing statistics, making it easier to limit your view of account statistics to a particular week, month, year or date range.
Your MCC Dashboard also includes an Alert box telling you about any current alerts associated with your managed accounts. You can view all alerts for your managed accounts by clicking the 'Alerts' link at the top of your MCC; from there, you can search among alerts by selecting 'Refine Search' on the MCC Alerts page. Please read our MCC Alerts FAQ to learn more about this important feature.
Your MCC also lets you run reports for multiple clients through your Client Reports tab. Using this feature, you can generate many different report types, including Account, Campaign, Ad Group, Keyword, URL and others. You can also run individual reports for a client by clicking the Reports tab from within the client's account. For more details on reports, see the Reports lesson.
Although My Client Centre offers similar functionality as your AdWords account, you currently cannot edit your clients' login information. If you would like to edit your client's information, you will need to first log in to your client's individual account via adwords.google.com using the account's associated email and password. Then, you can change individual login preferences from the client's My Account tab.
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