Google AdWords Learning Center - Product Policy and Keywords

The goal of our Content Policy is to provide an advertising service with fair and consistent policies that benefit our users, advertisers, partners and Google.

To run your ads on Google or on our growing network of sites, products and services, you must adhere to all our policies.

Application of our policies will always involve an element of discretion and we reserve the right to reject or approve any ads. Please note that the decisions we make concerning advertising do not affect the search results that we deliver.

Ads and keywords are screened for products that:

May be subject to legal regulations and/or restrictions
May contribute to a negative user experience
May be contrary to Google's values or policies

For a list of the products that we currently monitor, please see our Content Policy.

Please be aware that these products and services are subject to change, as are the guidelines governing this list. Please refer to Google's online guidelines frequently to ensure that your ads and keywords are complying with these guidelines.

Learning Centre