Your business stays open 24/7, but the hours you’re available may differ from those of buyers around the globe. To provide the best possible service to your customers, specify your location and hours of availability in your listing. To communicate with users in their local language, you can use translation features in Gmail and Google Talk.
If you use Gmail, you can use Gmail Labs’ automatic message translation feature to automatically translate support emails into your language. Simply enable the message translation feature from your Gmail settings and Google will do the rest.
For live chats, you can also use automatic translation in Google Talk.
To start multilingual chat, add a translation bot to your contacts using the following format: [from language]2[to language]@bot.talk.google.com.
| ar2en | en2ar | en2fr | en2nl |
| fr2de | ko2en | de2en | en2de |
| en2it | en2ru | fr2en | nl2en |
| de2fr | en2el | en2ja | en2zh |
| it2en | ru2en | el2en | en2es |
| en2ko | es2en | ja2en | zh2en |
| Language | Code |
|---|---|
| Arabic | ar |
| German | de |
| Greek | el |
| English | en |
| Spanish | es |
| French | fr |
| Italian | it |
| Japanese | ja |
| Korean | ko |
| Dutch | nl |
| Russian | ru |
| Chinese (Simplified) | zh |
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UK-based footwear retailer Cloggs describe how they launched a French language website with the help of Google AdWords.