Reach local markets faster and better with Google’s online tools

Adapt your websites to local markets with Google’s free translation tools.

Localisation tips

If you’re new to global markets, check out our basic tips on localisation. Our guidelines include some helpful information on preparing your website for foreign markets, finding translators and increasing your translators’ speed through the use of Google’s leading-edge translation tools.

Google Translate Web Element

Use Google Translate Web Element to make your website instantly available in over 50 languages. While machine translation isn’t perfect, Translate Web Element works well for quick experiments in export markets. If you find that foreign-language customers are browsing your website, consider upgrading to professional translation to fully adapt your website to local markets and languages.

Google Translator Toolkit

Translator Toolkit is Google’s free, online translation application that helps human translators localise your website and AdWords campaigns. Through a combination of translation memories, bilingual dictionaries and custom terminology databases, translators are equipped to create fast, high-quality translations to give your website and ads a local feel, even as you grow your global business.

Note that automatic translation via Google Translate Web Element and the pre-filled, machine translation in Google Translator Toolkit are not perfect. Please work with local-language translators to ensure accuracy of translation, as well as your own legal counsel to confirm international trade for your products.

Learn more about localisation

Learn more about Translate Web Element

Learn more about Translator Toolkit