Who is eligible? Anyone managing a campaign with at least 15 conversions in the last 30 days
The Conversion Optimiser: Converting Pronto
Neo Network Srl uses the Google Conversion Optimiser to save time, attract more leads and increase conversions by 15%.
With offices in Milan, New York, Rome and Genoa, Neo Network Srl is a wireless application provider focused primarily on the Italian market. The company offers services including TV production, web marketing and content development. One of its primary products is "The Club", a subscription-based chat service, billed on a weekly basis to premium SMS mobile phone users.
Neo Network Srl had been using Google AdWords successfully for months to find new customers for The Club. But the company is always on the lookout for ways to spend less time managing AdWords campaigns and more time focusing on core operations.
The main advantage of the Conversion Optimiser is that you don't have to bid keyword by keyword."
Then Neo Network discovered the Conversion Optimiser, a new AdWords bid management feature that can help advertisers save time and improve AdWords campaign performance. The company was particularly attracted to the way the Conversion Optimiser allowed it to set a single maximum cost per acquisition (CPA) bid and begin managing the cost-per-click (CPC) bids for all its keywords automatically. "The main advantage of the Conversion Optimiser is that you don't have to bid keyword by keyword," says Paolo Mardegan, premium business director for Neo Network.
Once Paolo set his CPA bid, results were immediate. Just a week after activating the Conversion Optimiser, its AdWords ads were generating 90 percent more impressions and nearly 40 percent more click-throughs. In addition to reducing the time Neo Network spends managing its AdWords account, the Conversion Optimiser has resulted in a 15-25 percent increase in the number of qualified leads coming to the company's website. Overall, the company has increased conversions by 15 percent while maintaining a constant CPA bid.
About Conversion Optimiser
The Conversion Optimiser is an AdWords feature that manages your advertising costs around specific conversion goals. Specify a maximum cost per acquisition (CPA) bid and the Conversion Optimiser manages your CPC bids for you, making adjustments based on the likelihood of a conversion in each ad auction. In addition to saving time in monitoring and managing your CPC bids, Conversion Optimiser advertisers may see better performance than manual bidding alone because it factors in different conversion rates such as search query, user location and conversion history of particular sites for each CPC bid. For more information about Conversion Optimiser, visit http://adwords.google.com/support/bin/answer.py?answer=60150&hl=en_GB.
About Google AdWords
Google AdWords is currently used by thousands of businesses worldwide to gain new customers in a cost-effective way. AdWords uses keywords to target ad delivery precisely to web users seeking information about a particular product or service. The programme is based on cost-per-click (CPC) pricing, so advertisers only pay when an ad is clicked. Advertisers can take advantage of an extremely broad distribution network and choose the level of support and spending appropriate for their business. For more information on launching your own campaign or getting expert help, visit http://adwords.google.co.uk.