Hello Tech Industry Colleagues,

Welcome to the fourth Google Tech & Telco Newsletter, designed and produced in-house by members of the Google Technology vertical in the UK. It's our mission to provide a useful consultative service to our advertisers, and feedback is welcome - technologyuk@google.com - as are suggestions for future topics. We hope you read on, and benefit from the latest from the Google Tech & Telco Team, UK.

Sarah Speake (Industry Director, Technology)

1 – Customer Retention is Key

There is limited use investing in gaining subscribers if you can't also win their loyalty. Therefore, retaining customer share is vital to a successful business, whether based on contracts or one-off sales.

Read our Customer Retention Guide here…

2 – Speeding up in the Slowdown

What's happening in Online Retail in the UK, plus Matt Brittin (Country Director, Google UK) on Speeding Up in the Slowdown. Find a wealth of data and success stories to help you plan and thrive despite the downturn.

Continued Growth in the Slowdown – Learn More…

3 – Case Study: YouTube's Impact on Brand – GM & Motorola

Find out more about our latest case study which includes eye-tracking and biometric methods of analysis. It makes a comparison between engagement levels of consumers watching TV and YouTube, and both General Motors and mobile phone manufacturer Motorola participated in the study.

Motorola, GM & YouTube Study – See the Results…