Google UK Agency Newsletter

Welcome to Google’s Quarterly Agency Newsletter.

With the global recession on everyone's minds as we enter 2009, we are focusing this newsletter on how online can help consumers and businesses 'Speed up in a Slowdown'.

With 42 million people online in the UK and digital technology helping people save money we think that the slowdown is likely to fuel online growth.

With this in mind we would like to share some research, case studies, and best practice knowledge on subjects that we think are important in helping advertisers make the most of their marketing budgets during a tough 2009.

We hope you find this useful and value any feedback.

Kind Regards,

Google Agency Team

Speeding up in a slowdown – Google's perspective

• Google's 'Speeding up in a slowdown' booklet

Download here

Start with the consumer – A slowdown with 42M UK consumers online

• 'Keeping up with the Consumer' – video presentation by Matt Brittin, Director Google UK
• UK Consumer Snapshot – research and purchase process online
• Consumer Click stream analysis – which day of week is strongest for online purchases?
• Insights for Search – market insight & consumer trends

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Optimise X-channel investment – Ensure online and offline work together

• The impact of x-media optimisation on brand metrics
• Quantifying how online and offline marketing work together to drive sales volume

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Don't forget the brand – How online can affect brand metrics

• The brand effect of adwords – do search impressions affect brand awareness?
• Search as a brand tool – how does search affect brand affinity?
• TV & YouTube branding and engagement study – found ad recall was up to 15% higher on YouTube than the same ad on TV

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Focus on Conversions – Now more than ever, make every lead count

• Google Ad Planner – hit the right customers
• Conversion Optimiser overview – set conversion goals and reduce costs
• Website Optimiser overview – know what works

Data gives direction – Test, learn, optimise… and test again

• Google Analytics Overview – Test and learn

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