Hello Tech Industry Colleagues!

Welcome to the third Google Technology & Telecomms Newsletter, designed and produced in-house by members of the Google Technology vertical in the UK.

Given the current economic climate, we want to give our view of the market as a whole through market research and case studies; share some of our best practices with you; and communicate new products and opportunities with Google. It's our mission to provide a useful consultative service to our advertisers, and feedback is welcome, as are suggestions for future topics. We hope you read on, and benefit from the latest from Tech Team UK.

Thanks,

Sarah Speake & the Google Technology Team, UK

Prepare Early for Christmas and Reap the Benefits

Did you know that e-commerce sales for Christmas 2008 are expected to be 50% bigger than in 2007? Or that searches for Sales post-Christmas more than trebled in 2007 compared to the equivalent week in 2006?

Learn more about the consumer trend towards online gift buying in the festive season.

New Tech B2B Research: What Influences IT Decision Makers?

Media-Screen conducted this research in order to gain a global understanding of the role of different online and traditional information sources in the IT decision-making purchase process. The study demonstrates that the internet is the most important source of information at every stage of the decision phase, and also that a significant proportion of IT B2B purchases are made online. Read the results of the study

Google Launches In-Game Ad Platform

If you haven’t yet heard of Playfish or social gaming, the chances are that it won’t be long before news of this new ad medium reaches you from all sides, as its already unprecedented growth in the market establishes itself even further. Find out about the growing casual games market, and how it can benefit advertisers.