Autumn 2008
Greetings UK Advertisers,
Welcome to the latest edition of the Careers, Classifieds & Local newsletter.
Below you'll find this quarter's choice titbits covering the property, recruitment and dating industries, including some advertiser case studies, presentations from recent industry events and other market insights.
As ever, we appreciate all your feedback and comments. If there is anything you would particularly like to see in the next edition drop us a line. We look forward to hearing from you!
Thanks, and enjoy,
The Careers, Classifieds & Local Team, Google UK
Below are some great examples of client and Google collaboration using new tools and products:
reed.co.uk & Golley Slater Digital: Find out more about how GSD used the Conversion Optimiser to increase conversions by 200% whilst CPCs dropped by 28%!
DatingDirect: Read more about DatingDirect's success on the Google Content Network and how their innovative use of targeting sent their conversion rate soaring!
At a recent rountable event for UK housebuilders Industry Head Ben Wood presented some insights for the property market, including:
Find out about these and more in the presentation from the event.
Google and GFK worked together to better understand how people research for jobs, and in particular the role of the internet and search in the research process. We also wanted to explore the differences between people proactively looking for a new job and those whose job search is triggered by an approach by a recruitment agent or advertisement.
Register today and hear our very own Luke McKend, Industry Head for Careers, speak at the RCE Global Recruitment Conference in November. His slot is entitled "Maximising the Power of Google as a Resourcing Partner" and is part of a 2-day session discussing the challenges facing Recruitment in 2008 and beyond.
©2009 Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.