Welcome to Google’s Autumn Agency Newsletter.

This quarter we will be looking at Hot Topics such as the impact of the credit crunch and how search can improve brand metrics.

We will also share our latest research into online consumer behaviour within retail, technology, 'healthy living' and finance industries, and some case studies from Mercedes-Benz, O2 and GM.

We hope you find this interesting and value any feedback.

Kind Regards,

Google Agency Team

Hot Topics

  1. How does the credit crunch impact online finance advertisers?
  2. Search, branding and Brand lift with Enquiro Research
  3. Third party ad serving on Google's Content Network
  4. Google’s 10th Birthday and Project 10^100

Go to Hot Topics Page…

Insights

  1. UK Online Consumer Snapshot
  2. UK Retail & Tech Clickstream Analysis
  3. Understanding UK healthy living consumers online research strategies
  4. Understanding the UK Finance consumer

Go to Insights Page…

Case Studies

  1. Mercedes-Benz: Qualifying how online & offline marketing work together to drive sales volume
  2. O2 strengthens brand with best practice Google Content network campaign
  3. GM Europe & Google Pioneer Pan-European YouTube Strategy
  4. Dating Direct receive high quantity, quality traffic through Google's Content Network

Go to Case Study Page…

Google Ad Updates

  1. QBB – Quality based bidding Improvements
  2. A new open source browser – Google Chrome!

Go to Ad Updates Page…

We value your feedback and ideas on any other subjects you would like to see included in the next edition. agency-uk-newsletter@google.com