Hello Tech Industry Colleagues!

Welcome to the second Google Technology & Telecomms Newsletter, designed and produced in-house by members of the Google Technology vertical in the UK.

We want to share some of our best practices with you; to give our view of the market as a whole through market research and case studies; and to communicate new products and opportunities with Google. It's our mission to provide a useful consultative service to our advertisers, and feedback is welcome, as are suggestions for future topics. We hope you read on, and benefit from the latest from Tech Team UK.

Thanks

Google Technology Team, UK

Case Study: O2 Strengthens its Brand with the Google Content Network

Jenni Convey, O2's Head of Online Marketing, discusses the merits of Content campaigns for boosting traffic and sales, and raising awareness of new launch products such as the iPhone:

"We did see increases in traffic to the website and sales, but the true success of this campaign was in more than that. The campaign was to raise awareness, we came to realise the potential of the online world for more than sales, and it worked."

Read more about O2's Content Network Success…

New Tech Sector Research: How Search Ads Create Brand Allegiance – A Consumer Electronics example

A look at the impact of different search ad placements upon brand perception and purchase intent. This newly commissioned research was conducted by Enquiro and Ipsos Mori in January 2008, and also measures and compares the influence of natural search versus Google sponsored links.

See the full Enquiro Organic v Paid Research results…

Increase Sales and Conversion Rates with Landing Page Optimisation

A visitor to your landing page decides whether or not to stay within 8 seconds, and as many as 50% of users will leave your page after just one glance. These tips from the Landing Page Optimisation team will help you to assess whether or not your website is ticking all the boxes.

Read Landing Page Optimisation update…